Media Strategies and Production will engage you with digital media content in creative and innovative ways.
You will learn how to creatively communicate messages across various online media platforms by writing and designing content for video production, digital photography, social media, and more.
Focus on creative problem solving through media design and technology by conceptualizing, developing, and measuring the impact of content.
Top Reasons to choose Communication: Media Strategies and Production at florida southern college
High Demand Skills
Job opportunities in digital and social media are growing faster than average and expected to continue to rise.
Dynamic Content
You’ll be taught content that is up-to-date and reflective of the dynamic and ever-changing nature of the communication industry. This delivery method ensures that our graduates are always at the forefront of the job market.
Modern Facilities
State-of-the-art video equipment, software, and computer labs expose you to the latest industry technology.
Guaranteed Internship
Our guaranteed internship promise will have you working first-hand in your field.
Engaged Learning
You’ll get hands-on experience as early as your first year by working on student-produced programs.
Lux 12
Students are encouraged to join Lux 12, our very own student-run digital marketing agency, which provides social media and other communications content to local brands. It’s a great way to build real-world and portfolio experience.
Employment Outlook
Alumni Job Titles
- Digital Media Specialist
- Marketing Specialist
- Account Manager (Arts, Design, Entertainment, Sports, and Media
- Communications Specialist
- Consulting Director
Alumni Occupations
- Public Relations Specialists
- General and Operations Managers
- Market Research Analysts and Marketing Specialists
- Advertising and Promotions Managers
Top Alumni Skills
- Public Relations
- Adobe InDesign
- Social Media Marketing
- Adobe Photoshop
- Event Management
- Business Development
Meet our Mocs
Dominic
Mottola
Dominic Mottola
My favorite part about this semester has been preparing my portfolio for the big job hunt to come. Lux12 has been a good way to stay connected, we get to interact with different on-campus groups and just interacting within the group keeps that feeling of connectivity to the campus
Emma Lauren
Poole
Plant City, FL
Emma Lauren Poole
I love the way it feels like a community at Florida Southern! I’ve never felt so much love and acceptance as I have on this campus.
Get an inside look at Media Strategies
Data-Driven Strategies
COM 4350 Social Media Strategies will focus on the development of social media platforms as strategic communications tools. Students will learn to use content marketing and community building fundamentals for advertising and public relations and other communications purposes. Students will conduct original campaign research, analyze the results, and devise a data-driven project appropriate to the class focus.
View Academic Catalog
A visit is the next step. Online or In‑Person.
Schedule a campus tour or take our video tour of one of the nation’s most beautiful campuses. Participate in our daily online Admission Info Session or a MocTalk webinar to learn more about Florida Southern.
Learn More about visiting our campus
Featured Media Strategies Faculty
Dr. Pamela Dykes
- Assistant Professor of Communication
Although what I teach and my pedagogical practices must be altered to fit the contexts within which I am teaching, my ultimate outcome is to inspire students to be productive, passionate members in their community and make a contribution to the global economy overall. To accomplish this goal, it is important to foster an environment of experiential learning. I employ several different learning methods, which include lectures, class discussion, case analysis, and group presentations.
Read More about Dr. Pamela DykesMeet Our Faculty
The Southern - The Student Voice of Florida Southern College
Student operated digital and print news organization that covers all facets of information gathering, reporting, and dissemination.
Program Details
Available in:
First-Years
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Transfers
Applying to Florida Southern as a transfer student is easy.
If transferring less than 24 credits, we also need your:
- Official high school transcript
- SAT and/or ACT scores
Admissions Counselors
863.680.4131
Associate Professor of Communication
863.680.3863