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communication student talks about digital media with their professor

Communication: Media Strategies and Production

Media Strategies and Production will engage you with digital media content in creative and innovative ways.

You will learn how to market messages across different mediums by writing and designing things like video, text, or photograph posts for different platforms.

Focus on creative problem solving through media design and technology by conceptualizing, developing, and measuring the impact of content.

Top Reasons to choose Communication: Media Strategies and Production at florida southern college

Strong Job Market

Job opportunities in digital are growing faster than average and expected to continue to rise.

Modern Facilities

State-of-the-art video equipment, software, and computer labs expose you to the latest industry technology.

Guaranteed Internship

Our guaranteed internship promise will have you working first-hand in your field.

Engaged Learning

You’ll get hands-on experience as early as your first year by working on student-produced programs.

Employment Outlook

Alumni Job Titles

Alumni Occupations

Top Alumni Skills

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Meet our Mocs

Dominic Mottola

My favorite part about this semester has been preparing my portfolio for the big job hunt to come. Lux12 has been a good way to stay connected, we get to interact with different on-campus groups and just interacting within the group keeps that feeling of connectivity to the campus

Solve Problems in a Creative Way

In ART 2230 Media Analytics, various media analytic practices intended to monetize and increase usability of interactive content will be explored. With the emphasis on measuring user experiences, evaluating interactive optimization efforts, and analyzing and driving actionable insights, you’ll learn how aim towards targeted interactive audiences.

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A visit is the next step. Online or In‑Person.

Schedule a campus tour or take our video tour of one of the nation’s most beautiful campuses. Participate in our daily online Admission Info Session or a MocTalk webinar to learn more about Florida Southern.

Learn More about visiting our campus

Featured Media Strategies Faculty

Dr. Cara Mackie
- Communication Department Chair

In the classroom, I not only teach theories of human communication, but also help students become better communicators. I start my courses by stating, 'It will take hard work to succeed, but I am working just as hard to be there for you. We build these ideas together. You will be great.' Students leave my class with a better understanding of themselves and with confidence to succeed in various forms of interpersonal relationships.

Read More about Dr. Cara MackieMeet Our Faculty

The Southern - The Student Voice of Florida Southern College

Student operated digital and print news organization that covers all facets of information gathering, reporting, and dissemination.

Read the Southern

Clubs and More

Digital Media students have several organizations to acquire hands-on experience: write stories for the print or online version of the student newspaper, The Southern, put their publishing and photography skills to work with the annual magazine Interlachen, produce student-run broadcast programs, such as FSCTV.

Learn More about florida southern's clubs and organizations

Program Details

Available in: 

  • BA
  • BS
  • Minor


All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:


Applying to Florida Southern as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

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Communication: Media Strategies and Production Program Contact

Office of Admissions

Admissions Counselors

Dr. Cara Mackie

Associate Professor of Communication

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