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communication student talks about digital media with their professor

Communication: Media Strategies and Production

Media Strategies and Production will engage you with digital media content in creative and innovative ways.

You will learn how to creatively communicate messages across various online media platforms by writing and designing content for video production, digital photography, social media, and more.

Focus on creative problem solving through media design and technology by conceptualizing, developing, and measuring the impact of content.

Top Reasons to choose Communication: Media Strategies and Production at florida southern college

High Demand Skills

Job opportunities in digital and social media are growing faster than average and expected to continue to rise.

Dynamic Content

You’ll be taught content that is up-to-date and reflective of the dynamic and ever-changing nature of the communication industry. This delivery method ensures that our graduates are always at the forefront of the job market.

Modern Facilities

State-of-the-art video equipment, software, and computer labs expose you to the latest industry technology.

Guaranteed Internship

Our guaranteed internship promise will have you working first-hand in your field.

Engaged Learning

You’ll get hands-on experience as early as your first year by working on student-produced programs.

Lux 12

Students are encouraged to join Lux 12, our very own student-run digital marketing agency, which provides social media and other communications content to local brands. It’s a great way to build real-world and portfolio experience.

Employment Outlook

Alumni Job Titles

Alumni Occupations

Top Alumni Skills

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Meet our Mocs

Dominic Mottola

My favorite part about this semester has been preparing my portfolio for the big job hunt to come. Lux12 has been a good way to stay connected, we get to interact with different on-campus groups and just interacting within the group keeps that feeling of connectivity to the campus

Emma Lauren Poole

I love the way it feels like a community at Florida Southern! I’ve never felt so much love and acceptance as I have on this campus.

Data-Driven Strategies

COM 4350 Social Media Strategies will focus on the development of social media platforms as strategic communications tools. Students will learn to use content marketing and community building fundamentals for advertising and public relations and other communications purposes. Students will conduct original campaign research, analyze the results, and devise a data-driven project appropriate to the class focus.

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Schedule a campus tour or take our video tour of one of the nation’s most beautiful campuses. Participate in our daily online Admission Info Session or a MocTalk webinar to learn more about Florida Southern.

Learn More about visiting our campus

Featured Media Strategies Faculty

Dr. Pamela Dykes
- Assistant Professor of Communication

Although what I teach and my pedagogical practices must be altered to fit the contexts within which I am teaching, my ultimate outcome is to inspire students to be productive, passionate members in their community and make a contribution to the global economy overall. To accomplish this goal, it is important to foster an environment of experiential learning. I employ several different learning methods, which include lectures, class discussion, case analysis, and group presentations.

Read More about Dr. Pamela DykesMeet Our Faculty

The Southern - The Student Voice of Florida Southern College

Student operated digital and print news organization that covers all facets of information gathering, reporting, and dissemination.

Clubs and More

Media Strategies and Production students have several organizations to acquire hands-on experience: write stories for the print or online version of the student newspaper, The Southern, put their publishing and photography skills to work with the annual magazine Interlaken, produce student-run broadcast programs, such as FSCTV.

Learn More about florida southern's clubs and organizations

Program Details

Available in: 

  • BA
  • BS
  • Minor

First-Years

All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:

Transfers

Applying to Florida Southern as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

Related Materials

Communication: Media Strategies and Production Program Contact

Office of Admissions

Admissions Counselors
863.680.4131

Dr. Cara Mackie

Associate Professor of Communication
863.680.3863

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