Communication: Advertising and Public Relations
Advertising and Public Relations serves as a critical touchstone between the worlds of art and commerce.
You will learn to be critical consumers of media while exploring the process of creating and executing persuasive messages that will resonate with target audiences.With a strong multimedia background and practical learning experiences, you’ll graduate poised to put your corporate communication skills to work. Gain the skills necessary to pursue jobs in creative fields, advertising, public relations, and marketing.
Top Reasons
Go Beyond
Develop key relationships with professors and network with industry professionals by establishing partnerships that will extend well beyond your time of study at Florida Southern College. Students are encouraged to join Lux 12, our very own student-run digital marketing agency, which provides social media and other communications content to local brands. It’s a great way to build real-world and portfolio experience.Guaranteed Internships
Our students are guaranteed an internship where they can apply critical concepts and skills learned in the classroom. These internships also serve as key networking opportunities with professionals that often extend after graduation.Industry Relevant Experience
We focus on an industry-leading curriculum that highlights the latest trends in the marketing space. Our instructors bring years of experience into the classroom to help make course content as real life as possible.Conference Opportunities
Interested in presenting your academic work before a panel of peers and judges? The Department of Communication provides valuable opportunities to present your work at statewide and national academic conferences and competitions.Location, Location, Location
The Department of Communication is located in Lakeland, directly between the two major media markets of Tampa and Orlando, which gives you valuable options when choosing your professional internship or developing your career path. Other key media markets in South Florida are just a short drive away.AdFed and FPRA
Join AdFed or Florida Public Relations Association, Florida Southern’s student-run professional networking organizations. Our monthly campus meetings bring local and nationally recognized speakers to talk with students about the latest trends in the industry.Meet Our Mocs
Dominic Mottola
Jessie Praley
Kelsey Elmhorst
Sarah Dube
Wendy Kiesewetter
Featured Faculty
Cara T. Mackie
Clubs And More
Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.
You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.
Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.
You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.
Program Details
AVAILABLE IN:
BA
BS
Minor
Admission Requirements
First-Years
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
- A completed application form
- An official high school transcript
- SAT and/or ACT scores (unless applying Test-Optional)
- Academic recommendation
Transfers
Applying to Florida Southern as a transfer student is easy.
- A completed application form
- Personal statement
- All official college transcripts
- Social standing form
If transferring less than 24 credits, we also need your:
- Official high school transcript
- SAT and/or ACT scores
Internationals
Program Contact
Cara T. Mackie, Ph.D.
Associate Professor of Communication
Department Chair
Chatlos Building
863.680.3863
863.680.6244
