U. S. news and world report selected florida southern college as having the best undergraduate teaching in the regional universities category for 2022
sports communication student interviewing a basketball player

Bacholor of Science in
Sports Communication and Marketing

Sports Communication and Marketing prepares you for the dynamic industry of sports.

Whether you prefer being front and center reporting live, or behind the scenes helping with production, you will have the skills and knowledge to cover or market big-time sports events.

Because the business of sports is a $200 billion industry in the U.S., the demand for students with knowledge of business and communication is growing. Students will gain hands-on experience in digital media production and design and implement this experience in sports-related projects. Graduates of the major can pursue jobs in sports broadcasting, sports management, or sports information.

Top Reasons to choose Sports Communication and Marketing at florida southern college

Hands-On Experience

Through engaged learning, students will work with faculty and sports industry experts combining textbook theory with industry application.

Central Florida Location

Located between two major cities, Orlando and Tampa, which provides ample sports franchise opportunities.

Cutting-Edge Facilities

Students utilize our newly renovated facilities and broadcast studio, HD video equipment and software to produce world-class productions.

Access To Industry Leaders

Drawing on years of industry experience, your professors will create a dynamic learning environment. Through hands-on learning and access to sports industry experts, you'll continuously combine textbook theory with real-world application.

Meet our Mocs

John Christovich

I get the chance to actually do work in the field! I've gotten the chance to learn how to operate and actually participate as a sports commentator on multiple of our sports.

Andrew Pawling

Getting to broadcast over 150 games for our athletic department has allowed me to gain invaluable experience in my field.

Blend Communication, Business, and Sports Marketing

In COM 2150 Media in Sport, you’ll look at how different media covers, researches, and presents sport to the public. This course also includes defining careers available in sport media with the focus on domestic market.

View Academic Catalog

A visit is the next step. Online or In‑Person.

Schedule a campus tour or take our video tour of one of the nation’s most beautiful campuses. Participate in our daily online Admission Info Session or a MocTalk webinar to learn more about Florida Southern.

Learn More about visiting our campus

Save Time with a 4+1 MBA

At the end of the junior year, all Florida Southern College students are eligible to be considered for early admission to the Florida Southern MBA program.

Learn More about Save Time with a 4+1 MBA

Clubs and More

Along with active professional organizations, such as Florida Public Relations Association, the American Advertising Federation, and the National Broadcasting Society, you can join our student-run media featuring FSCTV, The Southern, Interlachen Magazine, Lux 12 Digital Marketing Agency, and FSC Radio.

Get real-world experience working with FSC’s Athletic Communications. You’ll have opportunities to announces games, create video and photography content, and prepare for the sports information industry.

Learn More about florida southern's clubs and organizations

Program Details

Available in: 

  • BS

First-Years

All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:

Transfers

Applying to Florida Southern as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

Related Materials

Sports Communication and Marketing Program Contact

Office of Admissions

Admissions Counselors
863.680.4131

Dr. Cara Mackie

Department Chair
863.680.3863

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photo of alumni john higgens who now works at ESPN