You will learn to be critical consumers of media while exploring the process of creating and executing persuasive messages that will resonate with target audiences.
With a strong multimedia background and practical learning experiences, you’ll graduate poised to put your corporate communication skills to work. Gain the skills necessary to pursue jobs in creative fields, advertising, public relations, and marketing.
Develop key relationships with professors and network with industry professionals by establishing partnerships that will extend well beyond your time of study at Florida Southern College. Students are encouraged to join Lux 12, our very own student-run digital marketing agency, which provides social media and other communications content to local brands. It’s a great way to build real-world and portfolio experience.
Our students are guaranteed an internship where they can apply critical concepts and skills learned in the classroom. These internships also serve as key networking opportunities with professionals that often extend after graduation.
We focus on an industry-leading curriculum that highlights the latest trends in the marketing space. Our instructors bring years of experience into the classroom to help make course content as real life as possible.
Interested in presenting your academic work before a panel of peers and judges? The Department of Communication provides valuable opportunities to present your work at statewide and national academic conferences and competitions.
The Department of Communication is located in Lakeland, directly between the two major media markets of Tampa and Orlando, which gives you valuable options when choosing your professional internship or developing your career path. Other key media markets in South Florida are just a short drive away.
Join AdFed or Florida Public Relations Association, Florida Southern’s student-run professional networking organizations. Our monthly campus meetings bring local and nationally recognized speakers to talk with students about the latest trends in the industry.
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The experiential learning opportunities, dynamic coursework, and passionate staff afforded me so many opportunities. I entered the working world incredibly prepared, and I owe that preparation to the lessons I learned at FSC.
— Emma Hamrick
COM 4400 Strategic Communication Campaigns. This course examines the development of strategic communication campaigns, including goals, objectives, and strategies. Students will conduct research and design strategic messaging for a client or employer who is seeking to achieve measurable outcomes that influence target publics.
Schedule a campus tour or take our video tour of one of the nation’s most beautiful campuses. Participate in our daily online Admission Info Session or a MocTalk webinar to learn more about Florida Southern.
At the end of the junior year, all Florida Southern College students are eligible to be considered for early admission to the Florida Southern MBA program.
My teaching philosophy relies on combining lessons that incorporate the theoretical with the practical — it’s a balancing act for sure, but one that gives my students a broader sense of advertising’s role in our world while ensuring that the latest trends are spotlighted in the classroom. In addition, I will frequently take my students on tours of local and national advertising agencies to give them a firsthand perspective of the inner-workings of the industry.
Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.
You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Applying to Florida Southern as a transfer student is easy.
If transferring less than 24 credits, we also need your:
There is always something interesting happening at Florida Southern.
Student-Run FSCTV Produces Content for the Entire Community
The love for Disney movies and the experiences gained as FSC led Emma Hamrick '16 to wo...
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