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Marketing

Florida Southern's Marketing degree immerses students in the most relevant and practical marketing concepts for today's competitive business landscape.

Marketing is more than just advertising, a catchy slogan, or selling. You will develop knowledge and become engaged in concepts related to consumer behavior, product development, digital marketing, promotions, pricing, distribution, services marketing, and more.

Top Reasons to choose Marketing at florida southern college

Hands-On Engaged Learning

Students in the marketing program participate in group marketing projects, develop marketing plans, analyze case studies, and learn not only from our expert marketing faculty but also from highly-qualified guest speakers. Students also work with businesses throughout the local region through developing marketing and consulting plans.

World Class Faculty

FSC marketing faculty have won teaching awards, published in top-ranked academic journals, and have authored best-selling textbooks. They also bring marketing experience from well-known companies into the classroom.

Guaranteed Internships

Gain firsthand experience through a guaranteed internship, which is guided by our dedicated Career and Internship Coordinator.

Expert Advisors

Faculty advisors have many years of successful advising and mentoring experience and assist students in succeeding throughout their program and beyond.

AACSB Accreditation

Fewer than 5% of business programs worldwide achieve this world-class accreditation. For FSC students, AACSB accreditation adds value to their degree.

Industry Relevant Curriculum

Marketing courses designed around the best practices within industry. The curriculum is practical and real world, offering students opportunities for hands-on, immersive experiences with the business community. View Curriculum

Immerse yourself in the field of marketing

We’re proud of our small classroom sizes and award-winning, experienced faculty who go above and beyond to create the optimal engaged environment for the learning and retention of marketing knowledge, and importantly, putting that knowledge to practice. We have our eye on your future, and we will help you get where you want to be. Whether it is a career in digital marketing, marketing communications, marketing research, advertising, sales/sales management, or entrepreneurship (among others), we can help you get there.

Consumer Behavior

In MKT 3260 Consumer Behavior, you can expect to learn how internal and external influencers motivate behavior and how companies can use this knowledge to develop products and services that deliver value and help improve consumers’ quality of life.

View Academic Catalog

Learn more about Marketing at the Virtual Day on Campus

Hear from college leadership, faculty, and staff as you learn more about life and learning at Florida Southern College. Academic showcases spanning the breadth of the college's academic offerings will provide you with opportunities to learn more about the Marketing program.

Learn More about virtual day on campus

Save Time with a 4+1 MBA

At the end of the junior year, all Florida Southern College students are eligible to be considered for early admission to the Florida Southern MBA program.

Learn More about Save Time with a 4+1 MBA

Featured Marketing Faculty

Dr. Jeniffer Dapko
- Assistant Professor of Marketing

Dr. Jennifer Dapko is Assistant Professor of Marketing in the Barney Barnett School of Business and Free Enterprise. Marketing is Dr. Dapko’s passion both inside and outside of the classroom. Her marketing career began in 1998 working for IBM in the community relations division. Ever since, she’s been immersed in the world of marketing, working in industries such as internet technology, software as a service, hotels and tourism, research, property insurance law, and education.

Read More about Dr. Jeniffer DapkoMeet Our Faculty

Internship Opportunities

The academic experience at Florida Southern places you at the center of education. We provide you with the resources necessary to achieve success in college and life after college. Florida Southern’s student-centered approach involves a commitment to engaged learning not only inside the classroom but also outside the classroom. That’s why our marketing degree includes a guaranteed internship opportunity. Our faculty and career coordinator will assist you, every step of the way, to select the right internship based on your career goals, and to maximize your internship experience.

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Clubs and More

American Marketing Association - FSC Chapter (beginning Spring 2021). Beta Gamma Sigma international business honor society for AACSB-accredited schools, which are the top 5% of business school programs around the world. Inducted as students, BGS members go on to serve in critical leadership roles in corporate, entrepreneurial, government, non-profit, and academic sectors. Enactus - Entrepreneurial - initiating ideas and business solutions with passion and innovation. Action - the experience of sustainable impact  activated with integrity. Us - student, academic, and business leaders collaborating to create a better world.

Learn More about florida southern's clubs and organizations

Program Information

First-Years

All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:

Transfers

Applying to Florida Southern as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

In the News

There is always something interesting happening at Florida Southern.

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Barnett Business Newsletter

Barney Barnett School of Business Newsletter Volume 1, Issue 2, September 1st 2020.

becker trading room

Barnett Business Newsletter

Barney Barnett School of Business Newsletter Volume 1, Issue 3, October 1st 2020.

becker trading room

Barnett Business Newsletter

Barney Barnett School of Business Newsletter Volume 1, Issue 1, August 1st 2020.

Marketing Program Contact

Dr. Matt Bernthal

Marketing Department Chair
863.680.4274

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