Marketing is more than just advertising, a catchy slogan, or selling. You will develop knowledge and become engaged in concepts related to consumer behavior, product development, digital marketing, promotions, pricing, distribution, services marketing, and more.
Students majoring in marketing are not allowed to double major in business administration or sport business management.
Students in the marketing program participate in group marketing projects, develop marketing plans, analyze case studies, and learn not only from our expert marketing faculty but also from highly-qualified guest speakers. Students also work with businesses throughout the local region through developing marketing and consulting plans.
FSC marketing faculty have won teaching awards, published in top-ranked academic journals, and have authored best-selling textbooks. They also bring marketing experience from well-known companies into the classroom.
Gain firsthand experience through a guaranteed internship, which is guided by our dedicated Career and Internship Coordinator.
Faculty advisors have many years of successful advising and mentoring experience and assist students in succeeding throughout their program and beyond.
Fewer than 5% of business programs worldwide achieve this world-class accreditation. For Florida Southern College students, AACSB accreditation adds value to their degree.
Marketing courses designed around the best practices within industry. The curriculum is practical and real world, offering students opportunities for hands-on, immersive experiences with the business community. View Curriculum
We’re proud of our small classroom sizes and award-winning, experienced faculty who go above and beyond to create the optimal engaged environment for the learning and retention of marketing knowledge, and importantly, putting that knowledge to practice. We have our eye on your future, and we will help you get where you want to be. Whether it is a career in digital marketing, marketing communications, marketing research, advertising, sales/sales management, or entrepreneurship (among others), we can help you get there.
In MKT 3260 Consumer Behavior, you
can expect to learn how internal and external
influencers motivate behavior and how
companies can use this knowledge to
develop products and services that deliver
value and help improve consumers’ quality of
Schedule a campus tour or take our video tour of one of the nation’s most beautiful campuses. Participate in our daily online Admission Info Session or a MocTalk webinar to learn more about Florida Southern.
At the end of the junior year, all Florida Southern College students are eligible to be considered for early admission to the Florida Southern MBA program.
Dr. Jennifer Dapko is Assistant Professor of Marketing in the Barney Barnett School of Business and Free Enterprise. Marketing is Dr. Dapko’s passion both inside and outside of the classroom. Her marketing career began in 1998 working for IBM in the community relations division. Ever since, she’s been immersed in the world of marketing, working in industries such as internet technology, software as a service, hotels and tourism, research, property insurance law, and education.
With a marketing major, you will open yourself up to a variety of exciting, rewarding, and dynamic careers in numerous areas. Just some areas and related jobs include:
American Marketing Association - FSC Chapter (beginning Spring 2021). Beta Gamma Sigma international business honor society for AACSB-accredited schools, which are the top 5% of business school programs around the world. Inducted as students, BGS members go on to serve in critical leadership roles in corporate, entrepreneurial, government, non-profit, and academic sectors. Enactus - Entrepreneurial - initiating ideas and business solutions with passion and innovation. Action - the experience of sustainable impact activated with integrity. Us - student, academic, and business leaders collaborating to create a better world.
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Applying to Florida Southern as a transfer student is easy.
If transferring less than 24 credits, we also need your:
There is always something interesting happening at Florida Southern.
Florida Southern College continues to be acknowledged as one of the top academic instit...
Engaging with local businesses to apply theoretical lessons and skills discussed in the...
Barney Barnett School of Business Newsletter Volume 1, Issue 6, February 1st 2021.
Barney Barnett School of Business Newsletter Volume 2, Issue 3, April 12th 2021.
Marketing Department Chair863.680.4274