Color and Typography
Color Pallete
The Florida Southern College color palette is organized into three levels: Primary, Secondary, and Tertiary.
Primary Colors
FSC Red is the defining color of the brand and must be prominently featured in all designs, unless otherwise approved by the Office of Marketing and Communications. Primary colors should remain the most dominant in every application.
FSC Red
RGB: 193, 0. 42
hex: c1002a
Pantone: PMS 200C
White
RGB: 255, 255, 255
hex: ffffff
Secondary Colors
Secondary colors are intended to complement the Primary palette. In select cases, they may appear more prominently; however, FSC Red must still be incorporated unless prior approval is granted.
Esplanade Beige
RGB: 245, 233, 210
hex: f5e9d2
Medium Gray
RGB: 181, 180, 81
hex: b5b4b5
Light Gray
RGB: 234, 234, 234
hex: eaeaea
Tertiary Colors
Tertiary colors should be used sparingly. Their purpose is to enhance visual design through accents and subtle layers of visual interest, without overshadowing the Primary or Secondary palettes.
Dark Gray
RGB: 112, 115, 114
hex: 707372
Sky Blue
RGB: 181, 219, 235
hex: b5dbeb
Dark Brown
RGB: 79, 51, 28
hex: 4f331c
Clay
RGB: 196, 154, 111
hex: c49a6f
Do not modify the colors, including their transparency or saturation.
Typography
Florida Southern College’s primary typefaces for all print and digital marketing collateral are Sabon and Proxima Nova. Sabon should be used for headlines and titles, while Proxima Nova should be used for body text.
Please note: If approved fonts are unavailable, a simple serif or sans serif font is acceptable. Preferred simple serif fonts: Times New Roman, Georgia, Cambria. Preferred sans serif fonts: Calibri, Arial, Helvetica.
For additional best practices on using our brand colors and typography to support a consistent visual identity, please refer to the Brand and Messaging Guide.
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