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Eric Harris, Ph.D.

Associate Professor of Marketing


I have a passion for teaching. To teach is to engage in one of the greatest honors and responsibilities that are bestowed upon an academic. Student learning is the ultimate outcome for the professor as we seek to discover and disseminate knowledge, and I always try to instill a sense of student engagement in all that I do. There is no better feeling than to know that you are helping students to reach their goals.

-Eric Harris

Becker Business - 333



Eric Harris is Associate Professor of Marketing in the Barney Barnett School of Business and Free Enterprise. He joined the Florida Southern College faculty after serving for many years at Pittsburg State University in Kansas, his alma mater. At Pittsburg State he served as Associate Dean of the Undergraduate School of Business. He also previously served on the faculty of University of South Florida.

A native of Pittsburg, he has B.B.A. and M.B.A. degrees from Pittsburg State University and a Ph.D. in Marketing from Oklahoma State University. Eric was a member of the 2000 Doctoral Consortium at the University of Western Ontario and has served on dissertation committees at Louisiana Tech University and University of South Florida.

Eric's professional and consulting experiences include work in advertising, retail and sales management, health care marketing, and customer satisfaction assessment. He also has a background in music. He is actively engaged in research and has published work in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Theory and Practice, Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, Journal of Services Marketing, Journal of Business & Psychology, Journal of Consumer Marketing, and others. He also serves on the editorial review board for Journal of Marketing Theory and Practice, Journal of Services Marketing, and Services Marketing Quarterly, and he is Associate Editor of Journal of Managerial Issues. He has also contributed to the Wiley International Encyclopedia of Marketing. He has won outstanding reviewer awards for his service with Journal of Marketing Theory and Practice, Journal of Services Marketing, and Journal of Business Research. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel customer orientation, and sales force goal orientations. He has also published a Consumer Behavior textbook, "CB", with Barry Babin of Louisiana Tech University, as well as an International Marketing text with Drs. Donald and Daniel Baack.

He is affiliated with a number of professional associations including Society of Marketing Advances, Marketing Management Association, and American Marketing Association. In his spare time he enjoys spending time with his kids and grandchild.


  • Ph.D. in Business Administration – Marketing, Oklahoma State University, 2001                 
  • Master of Business Administration, Pittsburg State University, 1993                                         
  • Bachelor of Business Administration – Marketing, Pittsburg State University, 1992