Whether you want to be front and center reporting live or behind the scenes driving the strategy, sports needs people who understand both the game and the business behind it. At FSC, you will learn to do both.
The business of sports does not stop when the final whistle blows. Somebody has to cover it, market it, broadcast it, and build the brand around it. Someone needs to understand both the communication and business sides.
FSC’s BS in Sports Communication and Marketing is an interdisciplinary degree that blends coursework in communication, business, and sports marketing to prepare students for the dynamic industry of sports. You will gain insights into public relations, journalism, and marketing practices specific to the sports industry, while building hands-on experience in digital media production through sports-related projects. Graduates pursue careers in sports broadcasting, sports management, sports information, marketing, and public relations at organizations across the sports industry.
Florida is home to teams in the NFL, NBA, MLB, NHL, and PGA. FSC sits right in the middle of it all. Here is what makes this program the right place to launch a career in sports.
Sports is a trillion-dollar industry in the U.S., and demand for graduates who understand both business and communication is growing faster than the industry itself. FSC prepares you for the careers that growth creates.
Choose the path that fits your goals: an Advertising and Public Relations track for students drawn to brand management, social media, and strategic communication, or a Journalism track for students who want to report, write, and broadcast.
Moccasin athletics is one of the most successful Division II programs in the Sunshine State Conference, and you can be part of the coverage behind it. Be part of live game productions, announce games, write stories, and create content with FSC Athletic Communications, all before you ever leave campus.
Florida ranks among the nation's top sports markets, with more than 30 professional franchises across the NFL, NBA, MLB, NHL, and PGA. FSC's location between Tampa and Orlando puts students at the center, creating a limitless array of internship opportunities.
A degree for students who want to work at the intersection of sports, communication, and business. Students develop production skills, marketing expertise, and professional connections through hands-on experiences in the sports industry.
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Applying to Florida Southern as a transfer student is easy. Submit:
If transferring fewer than 24 credits, also include your official high school transcript and SAT/ACT scores.
Learn More about transfer admissionsFSC’s Sports Communication and Marketing curriculum combines a strong academic foundation with hands-on, resume-building experience designed to prepare students for success in the competitive sports industry. Through coursework spanning communication, business, marketing, and sports-specific disciplines, students develop the versatile skills and industry knowledge employers value—opening the door to a wide range of careers across the sports world.
All students complete a shared academic core covering media writing, media in sport, marketing principles, marketing research, sport marketing, management of sport, international sport, microeconomics, and applied statistics and analytics for business. A communication internship is required as part of the degree.
Students then choose one of two communication tracks based on their career direction:
For students drawn to brand management, digital strategy, and the creative side of sports marketing. Coursework covers principles of advertising and PR, public relations writing, and social media strategies.
For students drawn to reporting, broadcasting, podcasting, and covering the sport itself. Coursework covers news reporting and feature writing, introduction to broadcast journalism, and online media.
The BS in Sports Communication and Marketing is a 124-credit-hour degree with 58 hours of major requirements.
COM 1500 — Speak for Success
COM 2110 — Media Writing
COM/SPM 2150 — Media in Sport
COM 3955 — Professional Development for Communication Careers
COM 4960/4961 — Communication Internship
MAT 2022 — Elementary Statistics
BUS 3320 — Applied Statistics and Analytics for Business
ECO 2205 — Principles of Microeconomics
MKT 3160 — Marketing Principles
MKT 4466 — Marketing Research
SPM 2174 — Management of Sport
SPM 3160 — Sport Marketing
SPM 4520 — International Sport
COM 2400 — Principles of Advertising and Public Relations
COM 3450 — Public Relations Writing
COM 4350 — Social Media Strategies
COM 3300 — News Reporting and Feature Writing
COM 3320 — Introduction to Broadcast Journalism
COM 3360 — Online Media
Sports Communication and Marketing students at FSC are embedded in both the Communication Department’s media organizations and FSC’s athletics program, giving them more hands-on production opportunities than most comparable programs offer. Get involved with:
Professional Organizations:
Sports communication is a visual medium. At FSC, students have access to the tools that make it:
Throughout the program, you’ll gain hands-on experience creating content across studio production and online media while building the portfolio employers and broadcast organizations look for when hiring. From concept to final product, you’ll develop the technical skills, creative expertise, and real-world experience to stand out in today’s competitive media industry.
FSC graduates launch careers in sports broadcasting, sports journalism, marketing, public relations, sports information, and management. Within six months of graduation, 100% of FSC’s Class of 2025 Sports Communication and Marketing majors were employed or in graduate school.
Report live from the arena. Anchor a sports desk. Produce content for a team’s digital channels. FSC’s Journalism track, paired with hands-on experience through FSCTV, The HISS-FSC Radio, The Southern, and FSC Athletic Communications, equips students with the production skills, professional experience, and portfolio that employers value.
Build the brand. Manage the message. Drive the campaign. FSC’s Advertising and PR track develops the strategic communication, digital marketing, and brand management skills sought by sports marketing agencies, professional franchises, and corporate sponsors.
Sports information directors, media relations coordinators, and digital content producers are essential at every level of sport, from college athletic departments to professional franchises. FSC’s hands-on experience with FSC Athletic Communications gives students a direct pathway into this competitive field.
The business side of sports—including contracts, operations, venue management, partnerships, and sponsorships—requires the same blend of communication and business knowledge that FSC’s curriculum delivers. Many Sports Communication and Marketing graduates pursue careers or graduate study in sports management and sports business.
FSC’s research-grounded curriculum and required communication internship prepare students for competitive graduate programs in sport management, sports communication, entertainment management, and related fields.
Love the business side of sports? With Florida Southern's 4+1 pathway, you can roll your bachelor's in sport communications and marketing straight into an MBA with a track in Sport Management, and finish your graduate degree in as little as one additional year.
You'll build on what you already know, moving from telling sports stories to leading the organizations behind them: sponsorships, brand partnerships, fan engagement, and event promotion. Along the way, FSC students have interned with the Tampa Bay Lightning, Buccaneers, Rays, and the Orlando Magic, and alumni have gone on to the NBA, MLB, ESPN, and more.
"The department’s connections with internships have really propelled my career. I was able to intern as a video producer for the Tampa Bay Rowdies, Florida Tropics SC, and WinShape Camps."
Sports Communication and Marketing students at FSC gain real-world experience. From announcing FSC games, producing content for FSCTV, and hosting sports podcasts to writing for The Southern newspaper sports section and interning with professional sports organizations across Central Florida, you will build a professional portfolio before you graduate. Every production, internship, and live event builds the skills and professional network that sports careers demand.
Meet the educators who will shape the sports communicator you become.
Instructor of Sports Business Management
Associate Professor of Communication
Associate Professor of Communication
Sports Communication and Marketing is an interdisciplinary degree that combines coursework in communication, business, and sports marketing to prepare students for careers in the sports industry. At FSC, the program blends production skills, marketing knowledge, and business fundamentals with guaranteed internship experience and access to Florida’s professional sports market.
The Advertising and Public Relations track is for students drawn to brand management, digital strategy, social media, and the communication side of sports marketing. The Journalism track is for students who want to report, write, and broadcast — covering sports through news reporting, broadcast journalism, and online media. Both tracks share the same core in business and sports.
Every FSC Sports Communication and Marketing student is guaranteed an internship. FSC’s Central Florida location, between Tampa and Orlando and near NFL, NBA, MLB, NHL, and PGA franchises, creates exceptional access to professional and collegiate sports organizations. Past internship placements have included the Tampa Bay Rowdies, Florida Tropics SC, Detroit Tigers and Lakeland Flying Tigers, Polk County Sports Marketing, and the Orlando Solar Bears.
Yes, through multiple channels. Students have access to HD video equipment, professional production labs, a broadcast studio, and podcast studio. They can work with FSCTV, The HISS-FSC Radio, The Southern newspaper, and Lux 12 Digital Marketing Agency. They can also work directly with FSC Athletic Communications to announce games, create video and photography content, and build a professional portfolio before graduation.
FSC Sports Communication and Marketing graduates pursue careers in sports broadcasting, sports journalism, sports marketing and PR, sports information and media relations, sports management, brand management at corporate sponsors, and graduate study in sport management. The degree prepares students for careers both in front of and behind the camera, and on both the communication and business sides of the industry.
Yes, it is one of the best in the country. Florida is home to franchises in the NFL, NBA, MLB, NHL, and PGA, as well as a thriving regional and collegiate sports market. FSC’s location between Tampa and Orlando puts students within reach of professional organizations, media outlets, and sports marketing agencies that create real internship and career access.
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Read the latest from FSC’s Sports Communication and Marketing program, from student productions and internship placements to alumni achievements and faculty recognition.
At FSC, you are the focus. Our team loves connecting with prospective students to answer questions about the BS in Sports Communication and Marketing and to explore how the program can fit your goals.
Department Chair, Associate Professor of Communication
The sports industry needs communicators, marketers, journalists, and producers who understand it from the inside. Take your next step toward a BS in Sports Communication and Marketing at Florida Southern College.
