Data is everywhere. The professionals who know how to find the story inside it are among the most sought-after in business today.
Turn data into decisions and decisions into a career.
Florida Southern College's BS in Business Analytics is a STEM-designated, AACSB-accredited program that develops the analytical skills needed to mine, analyze, interpret, and present complex data for real business decision-making. You will build both quantitative and qualitative reasoning skills while mastering statistical tools, data visualization platforms, and analytics software that employers depend on. Whether your interests lie in marketing, finance, supply chain, or operations, a Business Analytics degree from the Barney Barnett School of Business and Free Enterprise gives you a foundation that works across every industry.
Develop the skills to mine, analyze, manipulate, and present complex data for business decision-making. Learn from renowned faculty through group projects, industry data sets, and strategic business challenges that prepare you to be a data-driven leader from day one.
Ready to build your future in business analytics? FSC's streamlined application process puts you one step closer to your goals.
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Applying to Florida Southern as a transfer student is easy. Submit:
If transferring fewer than 24 credits, also include your official high school transcript and SAT/ACT scores.
Learn More about transfer admissionsFSC's Business Analytics curriculum bridges the world of business strategy and data science, building analytical fluency across statistics, data mining, data visualization, and business decision-making. The program is built around a strong business core covering accounting, management, finance, marketing, economics, and business law, so graduates understand both the data and the business context it lives in.
Advanced analytics coursework goes deep on the tools and techniques that power modern data-driven organizations. Students complete courses in Business Analytics, Data Mining, and Data Visualization, then choose electives that allow them to specialize in areas including accounting analytics, econometrics, programming in R, computer science, or marketing research.
A required internship integrates classroom learning with professional practice, and the capstone Seminar in Strategic Management challenges students to synthesize their full business education in the context of real organizational decisions.
The BS in Business Analytics is a 124-credit hour degree built around three areas of study:
Students complete foundational coursework shared across Barnett School programs, covering financial and managerial accounting, principles of management, business systems, business law, statistics and analytics, macroeconomics, managerial finance, and marketing principles, alongside professional development and a required business internship.
The analytics-specific curriculum develops expertise in Business Analytics, Data Mining, and Data Visualization. Students then choose additional coursework from a range of specialization options including Data Analytics in Accounting, Introduction to Computer Science, Econometrics, Analysis in R (introductory and intermediate), and Marketing Research, allowing them to tailor their analytical skills to their career interests.
Additional hours in FSC's WRIGHT Foundations, BS degree requirements, and electives round out the full 124-credit degree.
Business Analytics majors at Florida Southern don't just study data — they put it to work.
Together, these organizations will help you build professional connections, apply your skills beyond the classroom, and graduate with a network already in place.
The Bloomberg Lab in the Becker Business Building gives Business Analytics students hands-on access to the same professional financial data platform used by analysts and portfolio managers worldwide. With 30 dedicated terminals, students run financial simulations, practice data analysis, and develop the technical fluency that employers in finance, consulting, and data-driven industries look for.
Florida Southern's 4+1 MBA lets you complete your undergraduate business degree and an MBA in five years. But the real advantage isn’t just the time you save; it’s what you do with that extra year.
Because you start graduate coursework as an undergraduate, some credits count toward both degrees. Nothing repeats. The MBA's Business Analytics track picks up exactly where your bachelor's leaves off, taking you deeper into the modeling, forecasting, and strategic decision-making that separate an analyst from the person they report to.
Business analytics professionals are among the most in-demand across every sector of the economy. Within six months of graduating, 99% of FSC students are employed or in graduate school.
The most direct career path from an FSC Business Analytics degree. Data analysts collect, clean, and interpret data to help organizations make smarter decisions. FSC's coursework in data mining, visualization, and statistical analysis prepares graduates for this high-demand role across industries from healthcare to retail to finance.
Business intelligence analysts translate data into strategic insights that drive organizational decision-making. FSC's combination of business core coursework and advanced analytics training gives graduates the business fluency and technical skill that BI roles require.
Marketing analysts use data to understand consumer behavior, measure campaign effectiveness, and guide brand strategy. FSC's Marketing Research elective and core marketing coursework, combined with analytics training, provide a strong foundation for this growing specialty.
Financial analysts apply quantitative methods to evaluate investments, forecast performance, and guide business strategy. FSC's econometrics and finance coursework, embedded within the Business Analytics program, prepares graduates for analytically demanding financial roles.
Organizations across manufacturing, logistics, and retail depend on analysts who can optimize operations through data. FSC's versatile analytics curriculum prepares graduates to solve complex operational problems in supply chain, process improvement, and resource management.
“One of the most rewarding parts of studying Business Analytics at Florida Southern has been seeing how classroom learning translates into real-world experience. Through my internship at the Depository Trust and Clearing Corporation (DTCC), I was able to apply skills in data visualization, analytics, and strategic decision-making that I first developed at FSC. Take advantage of the small class sizes and strong faculty support, as those relationships have played a significant role in my academic and professional growth.”
From industry data set projects and faculty-guided analytics challenges to internships with regional and national employers, FSC Business Analytics students are always applying their skills to real problems. Every experience builds the technical portfolio and professional network that data-driven careers demand.
FSC's Business Analytics faculty are scholars and practitioners who bring both academic expertise and real-world analytical experience into every course. Small class sizes mean you will work directly with faculty on projects, receive personalized feedback, and build the kind of professional relationships that open doors after graduation.
Associate Professor of Economics
Professor of Supply Chain and Analytics, Lyons Endowed Chair in Logistics, MS in Analytics Director
Associate Professor of Business Analytics
Associate Professor of Finance and Economics, The Anne and Bill France Chair in Business
A Business Analytics major develops the skills to collect, analyze, and interpret data to support business decision-making. At FSC, students learn statistical methods, data mining, data visualization, and business strategy, graduating with both the technical competency and business fluency that employers value.
Business Analytics is consistently ranked among the fastest-growing and highest-paying fields in business. Demand for data-literate business professionals is high across every industry, and FSC's STEM-designated program provides both the technical depth and business context to compete for top roles.
Data science tends to focus more heavily on programming, machine learning, and statistical modeling from a technical perspective. Business Analytics sits at the intersection of data science and business strategy, emphasizing how data is used to solve real organizational problems. FSC's program is deliberately designed to develop both analytical skills and business judgment.
Common career paths include data analyst, business intelligence analyst, marketing analyst, financial analyst, operations analyst, and supply chain analyst. Business analytics graduates work in technology, finance, healthcare, retail, consulting, and virtually every other sector of the economy.
FSC's Business Analytics program builds real technical fluency: R (through two dedicated analysis courses), Python, SQL, and Excel for analysis, plus Tableau and Power BI for visualization. Optional coursework in econometrics, computer science, and marketing research tools lets you specialize further.
FSC's Business Analytics program is STEM-designated and AACSB-accredited, placing it among an elite group of rigorously credentialed programs. Unlike large universities where analytics courses may be taught in large lecture halls by graduate assistants, FSC students work directly with expert faculty in small classes, applying their skills to real industry data sets and business challenges.
Florida Southern College's Barney Barnett School of Business and Free Enterprise offers one of Florida's most rigorous Business Analytics programs, with AACSB accreditation, a STEM designation, and a curriculum that develops both technical analytics skills and business strategy competency within a personalized, faculty-mentored learning environment.
Curious what sets an AACSB-accredited business school apart? Fewer than 6% worldwide earn it. Visit campus and see how FSC students build careers before they graduate.
Spend a day and discover what it's like to be a part of our amazing campus community!
Admissions
Meet FSC Mocs before a fun-filled experience at Southern Select! You can enjoy light refreshments...
Admissions
Much more than a traditional campus visit, Southern Select includes team building activities, a...
Admissions
Read the latest from FSC's Business Analytics program, from student project showcases and internship placements to faculty research and industry recognition.
At FSC, you are the focus. Our team loves connecting with prospective students to answer questions and explore how the BS in Business Analytics can be a fit for your goals.
Associate Professor of Economics
Interested in related areas of study? Explore other programs in the Barney Barnett School of Business and Free Enterprise:
The organizations that succeed in the next decade will be the ones that know how to use their data. Take your next step toward a BS in Business Analytics at Florida Southern College.
