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Sports Communication and Marketing

Sports Communication and Marketing prepares you for the dynamic industry of sports.

Whether you prefer being front and center reporting live, or behind the scenes helping with production, you will have the skills and knowledge to cover or market big-time sports events.

Because the business of sports is a $200 billion industry in the U.S., the demand for students with knowledge of business and communication is growing. Students will gain hands-on experience in digital media production and design and implement this experience in sports-related projects. Graduates of the major can pursue jobs in sports broadcasting, sports management, or sports information.

Top Reasons

Hands-On Experience

Through engaged learning, students will work with faculty and sports industry experts combining textbook theory with industry application.

Central Florida Location

Located between two major cities, Orlando and Tampa, which provides ample sports franchise opportunities.

Cutting-Edge Facilities

Students utilize our newly renovated facilities and broadcast studio, HD video equipment and software to produce world-class productions.

Access To Industry Leaders

Drawing on years of industry experience, your professors will create a dynamic learning environment. Through hands-on learning and access to sports industry experts, you'll continuously combine textbook theory with real-world application.

Clubs And More

Along with active professional organizations, such as Florida Public Relations Association, the American Advertising Federation, and the National Broadcasting Society, you can join our student-run media featuring FSCTV, The Southern, Lux 12 Digital Marketing Agency, and FSC Radio.

Get real-world experience working with FSC’s Athletic Communications. You’ll have opportunities to announces games, create video and photography content, and prepare for the sports information industry.

Program Details



Admission Requirements


All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:


Applying to Florida Southern as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

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Program Contact

Cara T. Mackie Cara T. Mackie, Ph.D.

Associate Professor of Communication

Department Chair

Chatlos Building



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