In our impersonal digital age of filtered images and 240 character tweets, effective communicators know how to tap into human emotions.
Whether you choose to pursue a B.A. or B.S. in Communication, you'll learn how to tell stories and make compelling, persuasive cases that engage your audience. Our courses will expose you to the theoretical underpinnings of the discipline, molding you into a conscientious and critical consumer. Utilizing your creativity and in collaboration with your peers, you'll have many opportunities to experiment with emerging technologies and learn to leverage the ever-increasing power of the media.
The program gives students the opportunity for hands-on experience while they explore and apply the theoretical underpinnings of the discipline.
Focuses on the development, creation, and placement of marketing and communication messages and how consumers process messages, as well as on the professional development of relationships with internal and external target audiences, crisis management, brand management and promotion.
Focuses on creative problem solving through media design and technology targeting interactive environments, with emphasis on constructing a media theory base with the intent to conceptualize, prototype, develop, and measure the impact of interactive communications media content.
Focuses on the interpersonal and behavioral elements of communication in a variety of settings and prepares students to communicate effectively across diverse populations and develop the knowledge and skills necessary to be a competent leader.
Focuses on writing, reporting and producing stories in a variety of forms and through various communications media, as well as on the professional and ethical decisions journalists face during the storytelling process.
The communication department prides itself on its hands-on experience opportunities inside and outside the classroom. Inside the classroom, students are integrated into the many different communication fields through their wide breadth of coursework. Outside the classroom, students have access to live-to-tape studio production events, the student newspaper, the campus TV channel, and internships that allow them to experience the deadline-driven advertising and marketing world. Students are required to complete at least one internship by their senior year, and have been placed at multiple local news stations as well-known organizations, such as ESPN, Home Shopping Network, and Atlantic Records.
Many of our students look forward to graduate school. That’s why the Communication department also places emphasis on research and gives students the opportunity to conduct their own studies. Students have often taken their findings and presented them at prestigious conferences and publications, and have also shared their campaigns with industry professionals.
Professors' connections to professional experts ensure that students are well established in the field from the get-go. Student organizations also bring professionals to the campus. Through their connections in FPRA (Florida Public Relations Association), professors give students the tools they need to build rapport with experts in the field. Through AdFed our student advertising club, students can tour area local marketing companies. Lux12 is a student-run digital ad agency that provides anyone with the opportunity to build leadership experience.
Florida Southern is located between two major media-market metropolises: Tampa and Orlando. These cities are close enough to campus that students who have internships there can arrive to work and still make it back to class on time.
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In the classroom, I not only teach theories of human communication, but also help students become better communicators. I start my courses by stating, 'It will take hard work to succeed, but I am working just as hard to be there for you. We build these ideas together. You will be great.' Students leave my class with a better understanding of themselves and with confidence to succeed in various forms of interpersonal relationships.
Lambda Pi Eta, the national communication honor society, promotes leadership in the field of communication through volunteering in the community, and in leadership workshops offered on campus.
Along with active professional organizations such as the Florida Public Relations Association, the American Advertising Federation, and the National Broadcasting Society, you can join our forensic team, our competitive speech and debate program, and Pi Kappa Delta, the oldest honorary speech and debate organization in the nation.
Due to challenges associated with the pandemic, we have waived the requirement to submit a recommendation letter.
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Applying to Florida Southern as a transfer student is easy.
If transferring less than 24 credits, we also need your:
There is always something interesting happening at Florida Southern.
Dr. Katherine Loh, assistant professor of communication, invited guest speaker Kiyomi B...
Barney Barnett School of Business Newsletter Volume 1, Issue 6, February 1st 2021.
Barney Barnett School of Business Newsletter Volume 2, Issue 3, April 12th 2021.
Chair of Communication863.680.3863