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Jennifer Dapko

locationBecker Business - room 226
Phone 863.680.4352
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Jennifer Dapko, Ph.D.

Assistant Professor of Marketing

It is my hope that students become life-long learners well beyond the classroom. I emphasize inquiry-based and self-directed learning as two key learning methods whereby students are encouraged to develop critical thinking skills and build the confidence to hunt for knowledge.”

Dr. Jennifer Dapko joined Florida Southern College in 2012 as a Visiting Assistant Professor. Marketing is her passion both inside and outside of the classroom. Outside of the classroom, Dr. Dapko’s business background includes 8 years of developing marketing communications strategies for new venture, small, and Fortune 500 firms. Most recently she served as a Senior Manager of Analytics for Marriott where she was responsible for improving sales and marketing performance via market research and data mining analysis.

Dr. Dapko also spent some time in the high tech industry working for both start-up companies and big brands, such as IBM. She managed all facets of marketing communications programs including: tradeshows and events, sales effectiveness tools, marketing materials, website design and content, search engine optimization, email and direct marketing, advertising, branding, and public relations.

Inside the classroom, Dr. Dapko enjoys drawing on past work experiences to provide students with personal examples of how in-class concepts translate to the business world. She previously taught marketing courses such as Professional Selling and Promotions at the University of South Florida prior to joining Florida Southern College. Dr. Dapko was the inaugural faculty advisor to the FSC Enactus team. Enactus' mission is “to bring together the top leaders of today and tomorrow to create a better, more sustainable world through the positive power of business” (www.enactus.org). Students participating in this organization have an opportunity to apply business classroom knowledge to real-world philanthropic projects.

Dr. Dapko received a Ph.D. in marketing from the University of South Florida, an M.B.A. from University of South Florida, and an undergraduate degree in public relations from Florida State University. Broadly, Dr. Dapko’s research interests include persuasion in interpersonal communications, and sales and marketing communications in new and emerging technologies.

At one time you could find Dr. Dapko riding around town on a sport motorcycle, but now she remains on four wheels, unless it's a bicycle. Dr. Dapko and her husband enjoy bicycling (fast) in their spare time. He is an excellent cyclist and she is getting better.

Education

Ph.D., Marketing, University of South Florida
M.B.A., Business Administration, University of South Florida
B.S., Communication, Florida State University

Honors and Awards

  • Sheth Consortium Fellow - 2011 
  • Doctoral Fellow and competitive paper award recipient ($1,000 grant), National Conference in Sales and Sales Management - 2011 
  • Doctoral Fellow, Society for Marketing Advances - 2009 
  • Doctoral Fellow and competitive paper award recipient ($1,000 grant), National Conference in Sales and Sales Management - 2009 
  • Doctoral Travel Fellowship, Sales Excellence Institute Conference - 2009

Publications and Exhibitions

Dapko, Jennifer L., and Andrew B. Artis. "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels." Journal of Marketing Channels 21.4 (2014): 254-267.

Journal Publications

Dapko, Jennifer L., and Andrew B. Artis. “Writing Effective Prospecting Emails: An Instructional Guide.” Journal of Selling 16, no. 1 (2016).
 
Parris, Denise Linda, Jennifer Dapko, R. Wade Arnold, and Danny Arnold. "Exploring Transparency: A New Framework for Responsible Business Management." Management Decision 54, no. 1 (2016).
 
Dapko, Jennifer L., and Andrew B. Artis. "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels." Journal of Marketing Channels 21, no. 4 (2014): 254-267.

Conference Proceedings

Dapko, Jennifer and Ryan Buckley (2016), “A Content Analysis of how to Create the Perfect Viral Video,” Direct/Interactive Marketing Research Summit, Los Angeles, CA (October).
 
Carter, Lisa and Jennifer Dapko (2016), “Check the Box: Examining Employers' Perceptions of Prospective Employees with Felony Convictions; Preliminary Findings,” Academy of Criminal Justice Sciences Conference, Denver, CO (March).
 
Dapko, Jennifer and Nicholas Palmerton (2015), “The Importance of Social Media Responsiveness for Unfamiliar Brands,” Direct/Interactive Marketing Research Summit, Boston, MA (October).
 
Carter, Lisa and Jennifer Dapko (2015), “Check the Box: Examining Employers’ Perceptions of Prospective Employees with Felony Convictions,” Academy of Criminal Justice Sciences Conference, Orlando, FL (March).
 
Artis, Andrew B., David E. Fleming, Jennifer L. Dapko & Matt A. Askew (2014), “A Content Analysis of Methods & Strategies Used by Authors Published in the Journal of Professional Selling & Sales Management,” National Conference of Sales Managers (NCSM), Miami, FL, (April).
 
Besharat, Ali, Stefanie L. Boyer, and Jennifer Dapko (2013). “An Investigation of the Millennial Generation’s Attitudes toward Email Usage in Personal Selling,” National Conference of Sales Managers (NCSM), San Diego, CA (April).
[The abstract has also been published in the Journal of Personal Selling & Sales Management, Vol. XXXIII, No. 3, pp. 335–339.]
 
Dapko, Jennifer and Anand Kumar (2012), “Changing the Persuasion Paradigm: Transparency as a Pro-Social Persuasive Marketing Communications Strategy,” The Center for Positive Marketing Conference (November).
 
Dapko, Jennifer (2011), “Yes You Can! Establish Trust and Rapport with Customers through Initial Email Communications,” National Conference for Sales Managers (March).
 
Dapko, Jennifer and Anand Kumar (2011), “Transparency as a Mechanism for Reducing Consumer Skepticism,” American Marketing Association academic conference (February).
 
Dapko, Jennifer and Anand Kumar (2009), “Why Virtual Sales Agents Influence Online Shopping Behavior: Persuasion Effects Explained,” Sales Excellence Institute conference (April).
 
Dapko, Jennifer (2009), “The Impact of Dyadic Nonverbal Behaviors in an Online Sales Context,” National Conference of Sales Managers (March).
 

Invited Presentations

Carter, Lisa, Jennifer Dapko, and Deah Quinlivan (2014), “Top Five Tips for Activating Your Student Club,” Florida Southern College Fall Faculty Forum (August).
 
Dapko, Jennifer (2014), “What Do the Characters of ‘Catching Fire’ Know about Marketing?” Florida Southern College Freshman Orientation (August).
 
Dapko, Jennifer (2014), “Gaming and Marketing,” Florida Southern College LIB 1998 (April).
 
Dapko, Jennifer (2012), “Persuasive Communication Strategies for Dealing with Stakeholder concerns,” Barney Barnett School of Business & Free Enterprise Business Certification Course (October).