Assistant Professor of Marketing
It is my hope that students become life-long learners well beyond the classroom. I emphasize inquiry-based and self-directed learning as two key learning methods whereby students are encouraged to develop critical thinking skills and build the confidence to hunt for knowledge.
building is Becker Business - room is 226
Dr. Jennifer Dapko is Assistant Professor of Marketing in the Barney Barnett School of Business and Free Enterprise. Marketing is Dr. Dapko’s passion both inside and outside of the classroom. Her marketing career began in 1998 working for IBM in the community relations division. Ever since, she’s been immersed in the world of marketing working in industries such as internet technology, software as a service, hotels and tourism, research, property insurance law, and education.
In her 20 year career, Dr. Dapko has been directly responsible for digital advertising, social media marketing, events, public relations, marketing communications, training and development, email marketing, website development, non-profit marketing and fundraising, data analytics, and market research.
Dr. Dapko has a Ph.D. in Marketing and an M.B.A. from the University of South Florida, and a B.S. in Public Relations from Florida State University. She has taught marketing courses such as Advertising and Promotions, Professional Selling, Marketing Principles, Marketing Strategy, Social Entrepreneurship, and Business Analytics.
Prior to joining Florida Southern College, Dr. Dapko served as a senior analyst on the Customer Intelligence Solutions team for Marriott Vacation Club International. There she was responsible for improving sales and marketing performance via market research and data mining analysis. Additionally, she served as a director of marketing for a law firm. There she was responsible for building brand awareness and generating revenue through comprehensive print and digital marketing communications, public relations campaigns, sales MarCom support, and radio and TV initiatives.
Broadly, Dr. Dapko’s research interests include understanding effective persuasion tactics in interpersonal and mass media marketing communications. She is fascinated by sales and marketing communications in nontraditional, newer, and emerging technologies. She has published in Journal of Marketing Channels, Journal of Selling, and Management Decision.
Dr. Dapko volunteers her spare time to animal welfare organizations assisting them with website development, digital marketing, and direct mail fundraising. She enjoys spending time with her three dogs, staying active outdoors, and balancing the previous two with a healthy dose of Netflix.
Ph.D., Marketing, University of South Florida
M.B.A., Business Administration, University of South Florida
B.S., Public Relations, Florida State University
Dapko, Jennifer, Stefanie Boyer, and Eric Harris. "The Importance of Timely Social Media Responsiveness." Journal of Digital & Social Media Marketing (forthcoming).
Dapko, Jennifer L., and Andrew B. Artis. “Writing Effective Prospecting Emails: An Instructional Guide.” Journal of Selling 16, no. 1 (2016).
Parris, Denise Linda, Jennifer Dapko, R. Wade Arnold, and Danny Arnold. "Exploring Transparency: A New Framework for Responsible Business Management." Management Decision 54, no. 1 (2016).
Dapko, Jennifer L., and Andrew B. Artis. "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels." Journal of Marketing Channels 21, no. 4 (2014): 254-267.