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Church Management Conference

Florida Southern College Virtual Church Management Conference
In conjunction with the Florida Conference of the United Methodist Church

Virtual Sessions to take place on Zoom - March 8th through 10th, 2021

The Church Management Conference (CMC) is a three-day virtual educational conference for United Methodist Church (UMC) pastors seeking to enhance their leadership and management skills. Conference sessions will be held over Zoom, beginning March 8th and ending March 10th. The specific CMC educational topics were chosen as a result of focus groups conducted with UMC pastors that indicated focal areas in which management education was needed and desired, and in conjunction with the Florida Conference of the UMC. Topics to be covered during the conference include:

  • Strategic Planning and Development
  • Marketing and the Church
  • Managing Change and Conflict
  • Financial Management, Development, and Budgeting
  • Human Resource Management

More detail on and instructors for each topic can be found by clicking on the session cards below. Instructors for the CMC include expert content-area faculty from the Barney Barnett School of Business and Free Enterprise, as well as other content-area experts.

In order to maximize faculty-to-pastor and pastor-to-pastor interaction, as well as meaningful instructional engagement during the educational sessions, the CMC is limited to the first 50 registrants, so register soon! Each pastoral registrant is allowed to bring one staff member or lay leader to the virtual sessions. This may be the same person in each session, or a different person in each session depending on that person’s role within the congregation. For example, the Chairperson of the Church Finance Committee may wish to sit in on the “Financial Management, Development, and Budgeting” session, while a layperson that leads in church marketing efforts may wish to sit in on the session “Marketing and the Church”.

A Message from Ken Carter, Bishop of the Florida Conference of the United Methodist Church

Online Registration


Strategic Planning & Development

Dr. Krista Lewellyn

Marketing & the Church

Dr. Matt Bernthal, Dr. Eric Harris, & Dr. Jennifer Dapko

Managing Change & Conflict

Dr. Ron Piccolo

Financial Management, Development & Budgeting

Stan Reiff

Human Resources Management

Dr. Michael Knight & Dr. Silviana Falcon


Note: Some or all sessions will include small group breakout exercises, as well as additional short breaks as instructors deem necessary.

March 8th

Welcome and Invocation - Dean Weber, Rev. Alex Shanks
8:45 am - 9:00 am
Strategic Planning and Development - Hours - Krista Lewellyn
9:00 am - 10:45 am
10:45 am - 11:15 am (Break)
11:15 am - 1:00 pm
Financial Management, Development, and Budgeting - Stan Reiff
Areas of focus – operational and capital budgeting; forecasting; development; financial committee oversight and review; cash management; compliance.
2:00 pm - 3:45 pm
3:45 pm - 4:15 pm (Break)
4:15 pm - 6:00 pm

March 9th

Managing Change and Conflict - Ron Piccolo
Areas of focus – sources of change; managing change and change-related grief; multigenerational communication; sources of conflict; strategies for reducing conflict.
9:00 am - 11:00 am
11:00 am - 11:30 am (Break)
11:30 am - 1:00 pm
Marketing - Eric Harris and Matt Bernthal
Areas of focus – what is marketing?; effective use of social media; building brand equity.
2:00 pm - 3:30 pm
3:30 pm - 3:45 pm (Break)
3:45 pm - 5:30 pm

March 10th

Human Resources Management and Organizational Leadership and Development – Sylvia Falcon and Michael Knight
Areas of focus – staff planning and development; performance management; documentation; compensation planning and evaluation; managing/leveraging lay competencies, leadership, and committees.
9:00 am - 11:00 am
11:00 am - 11:30 am (Break)
11:30 am - 1:00 pm
2:00 pm - 3:45 pm
3:45 pm - 4:00 pm (Break)
4:00 pm - 5:00 pm

Questions? Contact

Dr. Matt Bernthal

Conference Co-Director
Associate Professor of Marketing


Dr. Eric Harris

Conference Co-Director
Assistant Professor of Marketing