Interested in a career relating to professional sport administration, sports marketing or branding?

The Sport Management program at Florida Southern College provides students with an interdisciplinary education that combines business foundation courses with a specific sport business management curriculum in an effort to prepare graduates for a career in the sports business industry.

Through engaged learning, students will work with faculty and sports industry experts combining textbook theory with industry application. Students who major in Sports Management will likely be interested in careers relating to professional sport administration, sports marketing and branding, major and minor league leadership, athletic goods and apparel, amateur and collegiate sports, sales, and management.

Top Reasons to choose FSC for Sport Management

  • Our students graduate with a solid understanding of business principles.
  • You’ll gain the hands-on experience you’ll need to break into this highly competitive industry.
  • Your experiences will also provide you with the leaderships skills needed to confidently take on a managerial role.
  • Our central Florida location puts you in the center of the action.

Through engaged learning, students will work with faculty and sports industry experts combining textbook theory with industry application.

Engaged Learning
 

Program Requirements

Sport Management Major Requirements

In keeping with FSC's mission to prepare students to make positive and important contributions to society, you will benefit from core courses along with your sport management and business course work.

A. General Education Requirements 40 hours
B. Major Requirements 28 hours

ACC 2111

Foundations of Financial Accounting

BUS 1115

Business and Society

BUS 2217

Principles of Management

BUS 3125

International Business Environment

BUS 3160

Marketing Principles

BUS 3311

Legal Environment of Business

BUS/ECO 3320

Applied Statistics of Business and Economics

ECO 2205

Principles of Microeconomics

MAT 2022

Elementary Statistics

SPM 2174 Management of Sport
SPM 2520 Ethics in Sport
SPM 3160 Sport Marketing
SPM 3370

Administration of Sport

SPM 3500 Economics of Sport
SPM 4520 Senior Seminar in Sport Business
SPM 2960 Internship in Sport Business Management
C. Bachelor of Science Degree Requirements 12 hours
D. Electives 8 hours
E. Total 124 hours

Sport Management Electives

In addition to the Business Core Requirements, Business Administration majors who choose to pursue sport management will complete an additional 16 credit hours selected in consultation with their advisor.

SPM 2150

Media in Sport

SPM 2961

Internship in Sport Business Management

SPM 3307

Sport, Leisure & Society

SPM 3520

Recreation & Fitness Management

 

Course Descriptions

ACC 2111 FOUNDATIONS OF FINANCIAL ACCOUNTING
Four hours. To understand accounting for corporations. Gen Ed: Qn

BUS 1115 BUSINESS AND SOCIETY
Four hours. A survey course designed for taking a first look at business in society. An interdisciplinary systems approach is used to explore the nature of business and its role in society emphasizing several business disciplines in the overall context of the enterprise. Ethics and values are emphasized, and the interfaces of business with its environment, the issues of work, careers, and the parameters for success in life are explored. The development of basic business related vocabulary is used to understand and interpret business news and information. This course may not be taken after earning credit for upper-level business core classes.

BUS 2217 PRINCIPLES OF MANAGEMENT
Four hours. Concepts, principles, and functions of management applicable to all types of organizations; different managerial styles.

BUS 3125 INTERNATIONAL BUSINESS ENVIRONMENT
Two hours. This course is designed to provide students with an initial examination of the differences between business in a domestic context and business in an international context. Content will include exposure to culture, political, and social environment considerations, as well as trade theory, government influence on trade, and global management strategy. Gen Ed: SW (Glb, Aw, An)

BUS 3160 MARKETING PRINCIPLES
Four hours. Prerequisite: ECO 2205 (Interdisciplinary majors/minors are eligible for prerequisite substitutions or waivers). Marketing principles, functions, organizations, methods, and problems involved in the exchange process known as marketing; a managerial perspective that revolves around the marketing concept and the marketing mix. Gen Ed: Q1

BUS 3311 LEGAL ENVIRONMENT OF BUSINESS
Four hours. Introduction to commercial, property, administrative, constitutional and liability law, and the American court system, with special emphasis on how it affects people in business. Students will engage in evaluation, analysis, and application of legal doctrines to business and personal situations.

BUS/ECO 3320 APPLIED STATISTICS OF BUSINESS AND ECONOMICS
Four hours. Prerequisite: MAT 2022 or its equivalent or permission of the instructor. Mathematical statistical tools for managerial analysis, research, and decision making, data collection and presentation, multivariable hypothesis testing, regression analysis, time series analysis, forecasting, decision analysis, inventory management, modeling and simulation, and project management. Gen Ed: Qn

ECO 2205 PRINCIPLES OF MICROECONOMICS
Four hours. Consumer behavior and aggregation to markets, producer behavior, theory of the firm, and aggregation to markets analysis: production and pricing of goods, factors of production and their attendant input markets and distribution of output, elasticities and incidence of a tax. Gen Ed: Qn

MAT 2022 ELEMENTARY STATISTICS
Four hours. Students use statistical methods to analyze data from real world situations and make inferences. These methods involve descriptive analysis, probability distributions, correlation, linear regression, the Central Limit Theorem, confidence intervals, and hypothesis testing. Credit cannot be earned for both MAT 2022 and MAT 2032. Gen Ed: Qn

SPM 2150 MEDIA IN SPORT
Four hours. SPM 2150 will primarily look at the different media in which sport is covered, researched, and presented to the public. Print, electronic, and new media will be covered and analyzed. Students will be able to define the careers available in sport media, as well as the roles associated with the sport media industry. Focus will be on the domestic market, however international sport media will also be examined.

SPM 2174 MANAGEMENT OF SPORT
Four hours. An introduction to the basic concepts, career preparation skills, and professional opportunities available in sport management.

SPM 2520 ETHICS IN SPORT
Two hours. This course looks into the background, theory, and practice of ethics and morals in the sport industry. Professional, collegiate, and recreational sports are examined and analyzed.

SPM 2960/1 INTERNSHIP IN SPORT BUSINESS MANAGEMENT
Two to Four hours. Prerequisite: SPM 2174, permission from the instructor, minimum 2.5 GPA. This course requires students to integrate and apply what they have learned in their coursework to real-world issues and to gain practical experience working within a sports, or sports-related organization.

SPM 3160 SPORT MARKETING
Four hours. Prerequisite: BUS 3160 and SPM 2174. The background, theory, application and practice of the marketing of sport.

SPM 3307 SPORT, LEISURE AND SOCIETY
Four hours. Analysis of the social functions of sport and leisure in relationship to other social institutions. Examination of major social problems affecting both sport and leisure. Application of sociological concepts and theories in understanding the social roles of sport and leisure in society.

SPM 3370 ADMINISTRATION OF SPORT
Four hours. Prerequisite: SPM 2174. Foundations and applications in sport economics, sport law, sport ethics, and sport personnel issues.

SPM 3500 ECONOMICS OF SPORT
Four hours. Prerequisite: ECO 2205. Principles of Microeconomics and SPM 2174 Management of Sport. This course will introduce and apply concepts from microeconomics and sports management. Students will analyze the economic impact of professional sports leagues and organizations, as well as the impact of major sporting events like The World Cup and The Olympic Games. The course will also examine topics such as salaries, budgeting, sport finance, and their impact on the industry.

SPM 3520 RECREATION AND FITNESS MANAGEMENT
Two hours. Prerequisite: SPM 2174. Examines amateur sports, recreation, and the fitness industry.

SPM 4520 INTERNATIONAL SPORT
Four hours. Prerequisite: SPM 3160. Addresses the impact of sport on world culture and business. Professional and recreational sports are examined on a global basis, including large-scale events like the World Cup and Olympic Games.

SPM 4999 SENIOR SEMINAR IN SPORT BUSINESS MANAGEMENT
Four hours. SPM 4999 is the capstone course for the Sports Business Management major. This senior seminar class focuses on the application of theories, concepts, and practices associated with leadership roles in the sport industry. Students will use the case study method to analyze and formulate problem-solving methods to strategic issues.