communication instructor helping students

Communication

The Communication program produces conscientious and critical consumers and producers of mediated and professional communication.

A degree in communication prepares students for the dynamic and changing field of communication by offering a challenging academic program that prepares students for the professional world or graduate school.

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How to Apply

Top Reasons

Communication majors graduate prepared with the skills and knowledge to excel across a broad spectrum of careers; including advertising, public relations, print and broadcast journalism, law, education and business.

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Expert Faculty

You’ll study with faculty who have extensive experience in all aspects of the media industry, having worked as photojournalists and editors in newspapers and public relations.

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Conference Opportunities

Present at state and national conferences and share your research with a wider audience, as well as network with industry leading communication professionals.

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Graduate School Head Start

After you complete your senior thesis, you can use it as part of your graduate or professional school admissions application.

Career Tracks

The program gives students the opportunity for hands-on experience while they explore and apply the theoretical underpinnings of the discipline.

Advertising and Public Relations

Focuses on the development, creation, and placement of messages and how consumers process messages, as well as on the professional development of relationships with internal and external target audiences, crisis management, brand management and promotion.

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Digital Media

Focuses on creative problem solving through media design and technology targeting interactive environments, with emphasis on constructing a media theory base with the intent to conceptualize, prototype, develop, and measure the impact of interactive media content.

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Film Studies

Focuses on aesthetics, analysis, and screen-based narrative and documentary practices employing creative storytelling structures, with a special emphasis on the cultural and historical significance of entertainment-based cinema and innovation in cinematic practice with the intent of engaging new audiences.

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Interpersonal and Organizational

Focuses on the interpersonal and behavioral elements of communication in a variety of settings and prepares students to communicate effectively across diverse populations and develop the knowledge and skills necessary to be a competent leader.

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Multimedia Journalism

Focuses on writing, reporting and producing stories in a variety of forms and through various media, as well as on the professional and ethical decisions journalists face during the storytelling process.

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Program Contact

photo of Dr. Cara  Mackie

Dr. Cara Mackie

Associate Professor of Communication
863.680.3863

Course Information

A full description of the curriculum and course titles can be found in the academic catalog.

Academic Catalog

Internship Opportunities

Clubs and Organizations

Lambda Pi Eta, the national communication honor society, promotes leadership in the field of communication through volunteering in the community, and in leadership workshops offered on campus.

Along with active professional organizations such as the Florida Public Relations Association, the American Advertising Federation, and the National Broadcasting Society, you can join our forensic team, our competitive speech and debate program, and Pi Kappa Delta, the oldest honorary speech and debate organization in the nation.

communication students listening in class