Daniel Pulse Learns to Take Care of Business, Globally
Daniel Pulse and his international business classmates can add a more impressive entry to their résumés than competitors with years in the field can claim. They pitched their marketing strategy for international expansion of a
major theme park directly to a top executive from Hong Kong.
The class prepared a market entry strategy that would allow Ocean Park Hong Kong to enter the Indian market. Daniel served as the “country manager” for India, working with other students in similar roles representing Hong Kong and China.
“Instead of being in the classroom, we met with GMs from major companies responsible for global business.”
“We looked at three different legal systems, different cultures, and provided research to support our proposed market focus,” says Daniel. The team shared their recommendations with the director of marketing, who flew to Lakeland from Hong Kong for their presentation.
The link between Lakeland and Hong Kong is Dr. David Grossman, assistant
professor of international business and marketing.“Dr. Grossman has ties to executives at Ocean Park Hong Kong, so we’ve had the opportunity to work extensively with them. He’s taught me a lot about networking,” says Pulse.
He gained firsthand experience of how business is conducted in Asia during a May Option trip to China, Vietnam, and Hong Kong. “Instead of being in the classroom, we met with GMs from major companies responsible for global business.”
There was time for tourism, too. The group toured the Great Wall of China and Tiananmen Square in Beijing. A visit to Ocean Park Hong Kong combined recreation and research. In addition to the India market strategy, Daniel worked on a site development proposal for the marine park.