The Department of Communication recently decided to initiate an award to recognize significant achievements of our alums over the course of their careers in the field of communication. Because of his lifetime of achievement in the fields of journalism and public relations, and his active involvement in his alma mater, Bob Black was the logical choice to be the recipient of this award.
Bob is a 1951 graduate of Florida Southern College, majoring in Journalism. Among the activities he took part in on campus, Black served on the staff of The Southern, a publication he would advise 40 years later. After two years of service overseas during the Korean War – during which he wrote for Stars and Stripes – he returned to the States to earn a masters degree from Columbia University’s School of Journalism.
Soon after, Bob began a long career in public relations work, working for New York Life, AT&T and SwissAir, where he was Director of Public Relations for the North American Division. Bob began his own PR firm, Bob Black & Company in 1974, a venture that he continues even today. His journalism career has been equally as diverse, covering aviation, skiing and boating – including the 1976 America’s Cup race for the Associated Press and serving as Deputy Press Chief for the Yachting venue at the 1984 Olympics. He has written for The New York Times, AP, UPI and Popular Science, where he had a regular boating column.
In addition to serving as adviser on the Southern, Bob’s professional connections to FSC included stints as an adjunct professor in the communication department, adviser to the Interlachen, marketing consultant, alumni affairs consultant and is currently serving on the National Alumni Board of Directors.
With such an illustrious career and sincere investment in the Communication department, it was a no-brainer that Bob Black would be the recipient of our Communication Department Hall of Fame Alumni Award. Congrats, Bob!