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Larry Ross, Ph.D.

Professor of Business Administration

I believe I can make a difference in the world. Reaching one student who later makes life better for themself, their family, or for society, fulfills my purpose. Teaching is fun, exciting, intrinsically rewarding, and more difficult than it looks. I do whatever it takes to try and build a connection with my students. I am patient, knowing that eventually many of the concepts that I share will make a difference in someone’s life.”

Dr. Ross is the Anne and Bill France Distinguished Professor of Business in the Barney Barnett School of Business & Free Enterprise. He received both his MBA and Ph.D. in marketing from the J. Mack Robinson School of Business at Georgia State University. His bachelors degree in business is from Florida State University. Before coming to Florida Southern College, he served on the faculty of the Cecil B. Day School of Hospitality at Georgia State University for 12 years. His teaching interests are in the areas of marketing, hospitality, and strategic planning. He has received several awards for teaching excellence. Dr. Ross has authored two books; one focused on marketing research and the second book is focused on strategic planning. Dr. Ross is retired from a 30+ year career as an owner/operator of dozens of restaurants and continues to work as a consultant to the food service industry in the areas of marketing and operations. Dr. Ross works extensively as a facilitator in the area of strategic planning for a diverse range of clients from public accounting firms, private clubs, not-for-profits, and government agencies. He is a popular speaker and is frequently invited to give presentations and seminars ranging from the need for business etiquette, to the role of internal marketing, and the impact of effective strategic planning.


Ph.D., M.B.A, Marketing, Georgia State University B.S., Business (Hotel & Restaurant), Florida State University

Honors and Awards

Miller Distinguished Professor Award, Florida Southern College - 2009 ODK Outstanding Professor Award, Florida Southern College - 2001 Exemplary Teaching Award, Florida Southern College - 1998 Southeastern CHRIE, Teaching and Service Award, nominated - 1992 Outstanding Professor Award, Mortar Board Senior Honor Society, 1991 GSU Alumni Distinguished Professor Award, nominated 1991 College of Public and Urban Affairs Service Achievement Award, nominated 1991 Atlanta Society of Hospitality Education Students Faculty Achievement Award, 1991 Graduate Teaching Excellence Award, nominated 1988, nominated; selected 1989