Assistant Professor of Marketing
“It is my hope that students become life-long learners well beyond the classroom. I emphasize inquiry-based and self-directed learning as two key learning methods whereby students are encouraged to develop critical thinking skills and build the confidence to hunt for knowledge. ”
Dr. Jennifer Dapko joined Florida Southern College in 2012 as a Visiting Assistant Professor. Marketing is her passion both inside and outside of the classroom. Outside of the classroom, Dr. Dapko’s business background includes 8 years of developing marketing communications strategies for new venture, small, and Fortune 500 firms. Most recently she served as a Senior Manager of Analytics for Marriott where she was responsible for improving sales and marketing performance via market research and data mining analysis.
Dr. Dapko also spent some time in the high tech industry working for both start-up companies and big brands, such as IBM. She managed all facets of marketing communications programs including: tradeshows and events, sales effectiveness tools, marketing materials, website design and content, search engine optimization, email and direct marketing, advertising, branding, and public relations.
Inside the classroom, Dr. Dapko enjoys drawing on past work experiences to provide students with personal examples of how in-class concepts translate to the business world. She previously taught marketing courses such as Professional Selling and Promotions at the University of South Florida prior to joining Florida Southern College. Dr. Dapko was the inaugural faculty advisor to the FSC Enactus team. Enactus' mission is “to bring together the top leaders of today and tomorrow to create a better, more sustainable world through the positive power of business” (www.enactus.org). Students participating in this organization have an opportunity to apply business classroom knowledge to real-world philanthropic projects.
Dr. Dapko received a Ph.D. in marketing from the University of South Florida, an M.B.A. from University of South Florida, and an undergraduate degree in public relations from Florida State University. Broadly, Dr. Dapko’s research interests include persuasion in interpersonal communications, and sales and marketing communications in new and emerging technologies.
At one time you could find Dr. Dapko riding around town on a sport motorcycle, but now she remains on four wheels, unless it's a bicycle. Dr. Dapko and her husband enjoy bicycling (fast) in their spare time. He is an excellent cyclist and she is getting better.
Ph.D., Marketing, University of South Florida
M.B.A., Business Administration, University of South Florida
B.S., Communication, Florida State University
Honors and Awards
Sheth Consortium Fellow - 2011
Doctoral Fellow and competitive paper award recipient ($1,000 grant), National Conference in Sales and Sales Management - 2011
Doctoral Fellow, Society for Marketing Advances - 2009
Doctoral Fellow and competitive paper award recipient ($1,000 grant), National Conference in Sales and Sales Management - 2009
Doctoral Travel Fellowship, Sales Excellence Institute Conference - 2009
Publications or Exhibitions
Dapko, Jennifer L., and Andrew B. Artis. "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels." Journal of Marketing Channels 21.4 (2014): 254-267.