SPORT MANAGEMENT

Barney Barnett School of Business and Free Enterprise & Free Enterprise › Undergrad Studies › Sport Management

Generating more than $400 billion a year, there’s no
denying that sports are big business in the U.S. 

FSC’s sport management track is tailored to the specifics of marketing teams and tournaments. Providing opportunities in public and private companies, media and entertainment agencies, and facilities and event operations, this diverse and ever-growing field demands well-trained managers with industry-specific skills.

Sport management combines traditional business instruction with practical, hands-on learning experiences to give you the necessary insights and opportunities to build the résumé needed to break into this competitive industry.

What You’ll Learn

When you choose to focus on sport management, you will learn how economics, accounting, marketing, psychology, law, communications, and management relate to the business of sports. You’ll learn how to plan sporting events and how to market them effectively.  You’ll also explore sports publicity, coaching, and administration.  When you graduate, you’ll be prepared to take on a leadership role in the industry.

Location. Location. Location.

In addition to a wealth of campus opportunities with our championship NCAA Division II athletics program, our Central Florida location means we are surrounded by teams from every major professional sport, spring training baseball camps, and dozens of golf courses that offer student internships.

Career options

Sport management students go on to pursue careers as agents and publicists. They work for sports teams and leagues, college athletic programs, and facility and event management. Sport management is a broad field, and the knowledge you’ll acquire about both business and sports makes for a full arena of action-packed possibilities.

Program Requirements

In keeping with FSC's mission to prepare students to make positive and important contributions to society, you will benefit from core courses along with your sport management and business course work.

Business Administration Requirements

ACC 2111	Foundations of Financial Accounting
ACC 2112	Foundations of Managerial Accounting
BUS 1115	Business and Society
BUS 2217	Principles of Management
BUS 3125	International Business Environment
BUS 3160	Marketing Principles
BUS 3311	Legal Environment of Business
BUS/ECO 3320	Applied Statistics of Business and Economics
BUS 3453	Managerial Finance
BUS 3705	Business Information Systems
BUS 4999	Seminar in Strategic Management of the Business Enterprise
ECO 2205	Principles of Microeconomics
ECO2207	Principles of Macroeconomics

Sport Management Electives

In addition to the Business Core Requirements, Business Administration majors who choose to pursue sport management will complete an additional twenty four credit hours selected in consultation with their advisor.

SPM 2174	Management of Sport
SPM 2520	Ethics in Sport
SPM 3160	Sport Marketing
SPM 3180	Planning and Maintaining Facilities
SPM/SOC 3307	Sport, Leisure & Society
SPM 3370	Administration of Sport
SPM 3520	Recreation & Fitness Management
SPM 4510/PED 4510	Fitness & Prescription
SPM 4520	International Sport

For a complete listing of requirements, please refer
to the academic catalog »