Marketing

Barney Barnett School of Business and Free Enterprise & Free Enterprise › Undergrad Studies › Marketing

Learn how to turn a flop into a success.

Marketing is among the most popular business career tracks. The “people” side of business, this diverse discipline is concerned with understanding the preferences, attitudes, and behaviors of consumers.

As consumers exhibit increasingly sophisticated purchasing behavior, the role of marketing professionals becomes even more crucial to the success of products and services.

Behind every product sold, there is a game plan.  Marketing managers are the brains behind those strategies. Drawing on market research to target the right audience, marketers shape the advertising, promotion, and sales tactics of products. 

What You’ll Learn

As a business major focused on marketing, you'll begin to unravel the complexities of marketing goods and services in for-profit and nonprofit organizations by learning how to perform business-critical activities, such as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers. You also will begin to understand the nuances of consumer preferences, and be encouraged to creatively solve market challenges.

Real-world Experience

In addition to your coursework, you’ll gain valuable on-the-job experience by working on marketing projects with local businesses and organizations. Most recently, a marketing management class created an extremely successful awareness campaign for a new local KIA dealership, and the promotional materials the class developed are currently being considered for use by KIA's corporate marketing officers. 

Career Options

While you’ll be well-prepared for entry into sales or advertising industries, your marketing degree can take you in several different directions. FSC marketing majors have gone on to work in brand management, market research, and public relations for such companies as Lockheed Martin, MetLife, the Detroit Tigers, Wynn Resorts, and the Ritz Carlton. 

A degree in business administration also teaches you much more: quantitative analysis, communication skills, and critical thinking will help you market yourself.

Program Requirements

In keeping with FSC's mission to prepare students to make positive and important contributions to society, you will benefit from core courses along with your business course work.

Business Administration Requirements

Marketing Electives

In addition to the Business Core Requirements, Business Administration majors who choose to pursue marketing will complete an additional twenty four credit hours selected in consultation with their advisor.

For a complete listing of requirements, please refer
to the academic catalog »