Barney Barnett School of Business & Free Enterprise
235 Rogers Building (R)

Denise Linda Parris, Ph.D.
Assistant Professor of Marketing

"I believe dreams become reality by doing, and figuring it out along the way."

Dr. Parris' passion for sports and helping others has taken her from one adventure to another. At 18 she was an Emergency Medical Technician (EMT) and a competitive 3 event water skier. During her undergrad while volunteering dressed up as Raggedy Ann visiting patients in Southern California, she was inspired to learn Spanish. This lead her to study in Mexico, Spain, and Chile while earning a B. A. in Spanish and B. S. in Biopsychology at the University of Southern California, Santa Barbara (UCSB).

After undergrad she moved from California to Florida to become a professional wakeboarder. Working with action sports companies motivated her to earn an MBA from the Crummer Graduate School of Business, Rollins College. She consulted in the sports industry and non-profit sector, including working in Indonesia and helping the National Kidney Foundation (NKF) of Florida. In 2007 she made a bid for 2008 Olympics in Windsurfing. Following the Olympic Trials she moved to New Zealand to be the Media Manager of a World Olympic Qualifier. Her next adventure was earning her Ph. D. at Texas A&M.

Her research interests and consulting include pricing and marketing strategies, non-profit management, leadership, and entrepreneurship.

Dr. Parris believes "Life is not a journey to the grave with the intent of arriving safely in a pretty well preserved body, but rather to skid broadside, thoroughly used up, totally worn out, grinning ear to ear, overdosing on adrenaline and proclaiming "wow--what a ride."

Courses Taught

Marketing Research; Marketing Strategy


Ph.D., Health and Kinesiology Sport Management Program, Concentration: Marketing,
           Texas A&M University
M. S. Business Administraton, Crummer Graduate School of Business, Rollins College
B. S., Biopsychology, University of California
B. S., Spanish, University of California

Recent Publications

Parris, D., & Welty Peachey, J. (2012). A systematic literature review of servant leadership theory in organizational contexts. Journal of Business Ethics. Advanced online publication. doi: 10.1007/s10551-012-1322-6

Parris, D., & Welty Peachey, J. - Accepted. Building a legacy of volunteers through servant leadership: A case study of a cause-related sporting event. Non-Profit Management and Leadership.