BUS 1115 BUSINESS AND SOCIETY
Four hours. A survey course designed for taking a first look at business in society. An interdisciplinary systems approach is used to explore the nature of business and its role in society emphasizing several business disciplines in the overall context of the enterprise. Ethics and values are emphasized, and the interfaces of business with its environment, the issues of work, careers, and the parameters for success in life are explored. The development of basic business related vocabulary is used to understand and interpret business news and information. This course may not be taken after earning credit for upper-level business core classes. Gen Ed: SW (Aw), Ql
BUS 2217 PRINCIPLES OF MANAGEMENT
Four hours. Concepts, principles, and functions of management applicable to all types of organizations; different managerial styles.
BUS 3115 SALES MANAGEMENT AND PERSONAL SELLING
Four hours. Prerequisite: BUS 3160. The course addresses sales management methods and concepts applicable to the efficient recruitment, deployment, and retention of an effective sales force in the twenty-first century business environment. Class demonstrations in different facets of selling and exercises in the art of persuasion will illustrate theories of buyer motivation, and help students develop a command of the language of sales. The course follows a process model of selling that applies across product concepts. There is an emphasis on participative exercises including classroom discussion of written assignments, presentations and role playing exercises.
BUS 3311 LEGAL ENVIRONMENT OF BUSINESS
Four hours. Introduction to commercial, property, administrative, constitutional and liability law, and the American court system, with special emphasis on how it affects people in business. Students will engage in evaluation, analysis, and application of legal doctrines to business and personal situations. Gen Ed: SW (Ap), Ql
BUS 3453 MANAGERIAL FINANCE
Four hours. Prerequisites: ACC 2111 and ACC 2112 and ECO 2205 and ECO 2207. Planning and controlling sources and uses of a firm’s funds. Includes capital budgeting, dividend policies, determination of optimal capital structure, and internal vs. external financing of expansion.
For a complete list of BUS courses, see Business Administration
BUS 3666 LEADERSHIP COMPETENCIES
Four hours. Prerequisite: BUS 2217. Study and application of cases, concepts, and theories related to leadership. Experiential exercises are used to simulate leadership situations and facilitate growth in leadership skills and abilities.
BUS 4115 INTERNATIONAL MANAGEMENT
Four hours. Prerequisites: ECO 2112 and BUS 2217 and BUS 3125. How to identify and develop relationships in international markets. International similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment are examined. Also considered are the changes in marketing systems and the adoption of marketing philosophies and practices to fit conditions in different countries.
BUS 4148 MARKETING MANAGEMENT
Four hours. Prerequisites: BUS 2217 and BUS 3160 and BUS 4466. Management of marketing functions and analysis of problems of representative companies, including product development, pricing, promotion, and distribution; uses of computer in market management.
BUS 4999 SEMINAR IN STRATEGIC MANAGEMENT OF THE BUSINESS ENTERPRISE
Four hours. Prerequisites: Senior standing, all other courses in the major, and successful completion of coursework that satisfies Effective Communication SLOs A and B. The capstone course of the business administration major. The course integrates knowledge of all business disciplines from other courses. Uses case studies and team-based projects to identify problems and formulate strategic policies that shape the destiny of organizations. The course emphasizes analysis, decision-making, and implementation of business strategies. Gen Ed: Ql, EC-C