Broadcast, Print, and Online Journalism

Broadcast, Print, & Online Media

This news-based major emphasizes storytelling across broadcast, print, and online platforms.

As a Broadcast, Print, and Online Journalism major at FSC, you'll begin with basic reporting courses, master a variety of media technology, develop professional skills, and  then branch out to more specialized courses that fit your career goals and preferred medium.

Top Reasons to choose FSC for Broadcast,
Print, & Online Media

  • Our students complete professional internships before graduation. Students can pursue internships in the major markets of Tampa and Orlando.
  • Relationships with professors extend beyond the classroom and beyond graduation. We continue to provide graduates with professional and career guidance.
  • All full-time communication professors hold masters degrees and higher and are members of professional organizations—and draw on extensive experience in studio production, print publications, and online media.
  • Labs are outfitted with the latest software. Students utilize HD video equipment and software to produce world-class productions.

Engaged Learning in the Classroom

You’ll learn the basics of news reporting by researching, writing and producing stories about the college and community. Because we teach most courses in computer labs, you’ll be utilizing the latest technology to aid your storytelling. Many class assignments are completed in conjunction with the various student-run media in the department.

Departmental Clubs & Organizations

Broadcast, Print, and Online Media students have several organizations to acquire hands-on experience. They write stories for the print or online version of the student newspaper, The Southern. They put their publishing and photography skills to work with the video yearbook, Interlachen. And they produce three student-run broadcast programs: Wellness TV, Southern Sports Network, and Southern News Network.

Scholarships & Financial Aid

We award scholarships to incoming freshmen who are active in their high school program. Interested students should submit a resume and a portfolio to:

Dr. Beth Bradford
Department of Communication
111 Lake Hollingsworth Drive
Lakeland, FL 33801

Students can apply for work-study in the department. As you acquire more specialized skills, you’ll have the opportunity to work in a particular area, such as a video engineer or editor of the student-produced newspaper.

There are also numerous sources for scholarships related to FSC’s Broadcast, Print, and Online Media degree. This is just a partial list of what is available online:


Southern - The Student Voice of Florida Southern College

Southern - The Student Voice of Florida Southern College

Student operated digital and print news organization that covers all facets of information gathering, reporting, and dissemination.

Start the Conversation
and Contact…

Beth Bradford

863.680.3895
mbradford@flsouthern.edu

Internship Opportunities

Our majors intern with all types of media outlets, such as:

  • ESPN
  • Florida News Network
  • Home Shopping Network
  • Polk Government Television
  • Sun Sports Network (Fox Sports)
  • Tampa Tribune
  • The Ledger
  • WFLA

Special Features

You’ll get hands-on experience as early as your first year by working on student-produced programs.

All students in the program complete a professional internship. Because we’re located less than an hour from Tampa and Orlando, you’ll be able to pursue internships in these major markets.

You’ll study with faculty who have extensive experience in all aspects of the media industry, having worked as photojournalists and editors in newspapers and public relations.

State-of-the-art video equipment, software, and computer labs expose you to the latest industry technology.

Graduate & Professional Opportunities

Many of our graduates pursue an advanced degrees in multimedia journalism to enhance their skills and round out their journalism degree.

 

Degree Requirements

Broadcast, Print, and Online Media Major Requirements

A. General Education Requirements 40 hours
B. Major Requirements 50 hours
COM 2101 News Media Practicum I
COM 2102 News Media Practicum II
COM 2100 Mass Media and Society
or  
COM 2500 Desktop Publishing
COM 2110 Media Writing
COM 3102 New Media Practicum III
or  
COM 3960 Communication Field Experience
COM 3102 News Media Practicum IV
or  
COM 3961 Communication Field Experience
COM 3300 News Reporting
COM 3310 Broadcast Writing
or  
COM 3330 Feature and Opinion Writing
   
COM/SPC 4550 Communication Research
COM 3360 Online Media
COM 4300 News Media Projects
COM 4500 Communication Law and Ethics
or  
COM/SPC 4999 Speech and Mass Communication Theory
COM 4960 Communication Internship
or  
COM 4961 Communication Internship
SPC 1500 Fundamentals of Speech

Eight hours from the following:

COM 3320 Introduction to Broadcast Journalism
COM 3340 Advanced Broadcast Production
COM 3353 Editing for Media
COM 3355 Publication Design and Production
COM 3370 Photojournalism
COM 3500 Advanced Desktop Publishing
   
C. Bachelor of Arts Degree Requirements 20 hours
or  
D. Bachelor of Science Degree Requirements 12 hours
E. Electives 14-22 hours
F. Total 124 hours
 

Course Descriptions

COM 2101 NEWS MEDIA PRACTICUM I
One hour. A team-taught course across multiple media platforms that provides students practical experience in newspaper writing and production, broadcast studio production and broadcast performance, depending on student preference.

COM 2102 NEWS MEDIA PRACTICUM II
One hour. Prerequisite: COM 1302. A team-taught course across multiple media platforms that provides students practical experience in newspaper writing and production, broadcast studio production and broadcast performance, depending on student preference.

COM 2100 MASS MEDIA AND SOCIETY
Four hours. An in-depth look at the influences of the mass media on American culture. Emphasis will be placed on the historic, social and political impact of the media, both print and electronic.
Gen Ed: SW (Aw, An)

COM 2110 MEDIA WRITING
Four hours. Effective writing for the various media. Includes style and format and differences between the media. Mastery of spelling, punctuation, and grammar through in-class writing assignments.

COM 2500 DESKTOP PUBLISHING
Four hours. Using a simulated office environment, acquaint students with the basics of news media, public relations, and advertising electronic document layout for newspapers, brochures, magazines and on-line publications. Students learn basic management skills via peer centered critiques, coaching and mentoring.

COM 3101 NEWS MEDIA PRACTICUM III
One hour. Prerequisite: COM 1302. A team-taught course across multiple media platforms that provides students practical experience in newspaper writing and production, broadcast studio production and broadcast performance, depending on student preference.

COM 3102 NEWS MEDIA PRACTICUM IV
One hour. Prerequisite: COM 2301. A team-taught course across multiple media platforms that provides students practical experience in newspaper writing and production, broadcast studio production and broadcast performance, depending on student preference.

COM 3300 NEWS REPORTING
Four hours. Prerequisite: Successful completion of Effective Communication SLO A. Writing and researching news for delivery through print, broadcast and online outlets.

COM 3310 BROADCAST WRITING
Four hours. Prerequisite: Successful completion of Effective Communication SLO A. Introduces and develops writing for broadcast readers, voice-overs, and news packages. Emphasizes writing for video and wrapping around audio in a real-world deadline environment. Includes broadcast producing.

COM 3320 INTRODUCTION TO BROADCAST JOURNALISM
Four hours. Prerequisite: COM 3300. An introduction to the process of electronic newsgathering, video editing, and production of news packages. Live-to-tape studio production is also introduced.

COM 3330 FEATURE AND OPINION WRITING
Four hours. Prerequisite: COM 3300 or SPC 3450. The process and style of writing profiles, narrative non-fiction, travel features and opinion articles.

COM 3340 ADVANCED BROADCAST PRODUCTION
Four hours. Prerequisite: COM 3320. Continues the process of electronic newsgathering and producing newscasts with anchor stories and reporter packages. In-depth, hands-on instruction of digital editing and multimedia graphics software.

COM 3353 EDITING FOR MEDIA
Two hours. Prerequisites: COM 3300 or permission of instructor. Study of the principles and practices of copyediting, with a focus on selection of material, editing for grammar and appropriate style and accuracy.

COM 3355 PUBLICATION DESIGN AND PRODUCTION
Two hours. Prerequisites: COM 2500 or permission of instructor. The study of the principles and practices of effectively designing and producing publications, including newspapers, magazines and newsletters.

COM 3360 ONLINE MEDIA
Four hours. Prerequisite: COM 3320 or COM 3330. The study of how to prepare and display news information online. How to critically evaluate content for and on the web. Produce multimedia stories.

COM 3370 PHOTOJOURNALISM
Four hours. Prerequisite: COM 2500 or permission of the instructor. Acquaint students with the techniques of digital photography and the skills needed for all areas of news photography. Class discussions center around the skills, knowledge and attitudes necessary to be successful in life and a career in photojournalism. They include critiquing, coaching, training and mentoring others; best practices in photographing specific genres of news items; how to avoid legal entanglements; ethical issues of publishing; personal safety; and relevant topical issues of the day. A goal of the class is to have a photograph published during the semester.

COM 3410 ADVERTISING CREATIVE
Four hours. Prerequisites: COM 2500 or ART 1020. A non-art course emphasizing the deadline-driven elements of advertising design in the professional world with an emphasis on agency needs.

COM 3420 COPYWRITING
Four hours. Prerequisite: COM 2500 and COM/SPC 3400. Emphasis on developing skills leading to understanding approaches to and organization of material necessary to writing advertising copy. The course requires completion of an advertising campaign including writing for national, retail, broadcast (radio and television) trade, and outdoor advertising.

COM 3500 ADVANCED DESKTOP PUBLISHING
Four hours. Prerequisite: COM 2500. Prepares aspiring communication professionals for real-world desktop publishing environments requiring professional software applications. Emphasis is placed on project asset management and integration of applications as they are used in a professional environment. Students practice basic management skills via peer centered critiques, coaching and mentoring. Creation of a portfolio is required.

COM/SPC 3550 COMMUNICATION RESEARCH
Four hours. Prerequisites: Either COM/SPC 3400 or COM 3300 and successful completion of Four hours of the Systematic and Creative Thinking: Quantitative SLO. Students are introduced to quantitative and qualitative research methodologies used by communication professionals and researchers. The course focuses on proper application of methodologies and interpretation of data. Gen Ed: Ql

COM 3900 SPECIAL TOPICS IN MASS COMMUNICATION
Four hours. Prerequisites: Successful completion of coursework that satisfies Effective Communication SLOs A and B. Concentrated study of a special topic in mass communication, including political communication, sports journalism, journalism history, etc.

COM 4300 NEWS MEDIA PROJECTS
Four hours. Prerequisite: COM 3330 or COM 3340. Special project topics that refine and apply skills learned in previous journalism classes. The production of broadcast feature segments for television and online. Real-world media convergence is emphasized in group projects.

COM/SPC 4400 ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS
Four hours. Prerequisites: Either COM 3410 or SPC 4400 for majors. Either ART 3410 or ART 3510 or BUS 4148 for interdisciplinary minors. The orchestration of research, planning and communication skills for a client or employer seeking to achieve measurable outcomes that influence target publics.

COM 4500 COMMUNICATION LAW AND ETHICS
Four hours. Prerequisites: COM 3300 or COM/SPC 3400 or permission of the instructor, and successful completion of coursework that satisfies Effective Communication SLOs A and B. An examination of major legal issues facing participants in the mass media, including First Amendment rights, libel and defamation, privacy and open access to government information. In addition, the course will explore ethical principles as they relate to media ethics. Gen Ed: EC-C

COM/SPC 4960 COMMUNICATION INTERNSHIP (FALL SEMESTER)
Four hours. Prerequisite: Majors only. All 3000-level concentration courses completed, minimum 2.0 cumulative GPA, permission of internship coordinator. On-the-job experience in specific concentration. Supervision by cooperating practitioners and department faculty. Oral report and written reports on field experience required. 40 hours of on-the-job experience are required for each one semester hour of credit.

COM/SPC 4961 COMMUNICATION INTERNSHIP (SPRING SEMESTER)
Four hours. Prerequisite: Majors only. All 3000-level concentration courses completed, minimum 2.0 cumulative GPA, permission of internship coordinator. On-the-job experience in specific concentration. Supervision by cooperating practitioners and department faculty. Oral report and written reports on field experience required. 40 hours of on-the-job experience are required for each one semester hour of credit.

COM/SPC 4999 SPEECH AND MASS COMMUNICATION THEORY
Four hours. Prerequisites: Either COM/SPC 4400 or COM 4300 or SPC 3250, and successful completion of coursework that satisfies Effective Communication SLOs A and B. Seminar in speech and mass communication theory and its role in the study of mediated and human communication. This course will explore foundations of communication research, memes in the literature, and current trends. Students will be responsible for writing a research paper focused on a topic of significance within the field of communication. Gen Ed: EC-C