Advertising Design

Advertising Design

—Minor

The minor in Advertising Design provides students with design practices and creative strategies needed to excel within the field of advertising design.

Hands-on coursework will present students with challenges faced in the industry and the skills and knowledge necessary to face those challenges.

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and Contact…

Dr. Alex Ortiz
Associate Professor of Advertising
863.680.3003
aortiz@flsouthern.edu

 

Program Requirements

Advertising Design Minor Requirements

To earn a minor in Advertising Design you must complete a total of twenty-four hours chosen from the following:

ART 1120 Design Fundamentals
ART 2410 Typography and Layout
COM 2500 Desktop Publishing
COM 3410 Advertising Creative
COM/SPC 4400 Advertising and Public Relations Campaigns

One of the following courses:

ART 3410 Advanced Print Design
ART 3510 Web Design
hand on color chart

 

Course Descriptions

Art

ART 1120 DESIGN FUNDAMENTALS
Four hours. This course offers an introduction to the elements and principles of design, including line, shape, color, value, texture, balance, emphasis, rhythm, and unity.
Gen Ed: FA (In, Ex)

ART 2410 TYPOGRAPHY AND LAYOUT
Four hours. Prerequisites: ART 1120 and either ART 1140 or COM 3370. We will cover a breadth of topics in two- dimensional design from language used in critiques to basic seeing and technical skills behind the formal elements of design—more specifically, composition, shape, line, value, texture, and color. Students will work in a variety of mediums to explore concepts introduced in the class. Students are also expected to produce a weekly visual journal that will be updated with class assignments. Weekly readings will be a mandatory part of the class, as well as discussions and critiques.

ART 3410 ADVANCED PRINT DESIGN
Four hours. Prerequisite: ART 2410. The focus of this course is on the design process and print production. Assignments are directed toward problem solving in the one, two, three, four color print production areas. Critiques at the end of each assignment address design solutions, problems, and successes. Creativity, solving communication problems, understanding the applications on a deeper level, working directly with a client, understanding briefs, and bringing a job to press are covered in this class.

ART 3510 WEB DESIGN
Four hours. Prerequisite: ART 2410. Basic elements of web design, including html language, digital sound, 2-D animation, and non-linear editing. Aesthetic and practical aspects of creating web pages. As his or her major project, each student will build a personal, multilayered web page on the Art Department's server using the latest software.

Communications

COM 2500 DESKTOP PUBLISHING
Four hours. Using a simulated office environment, acquaint students with the basics of news media, public relations, and advertising electronic document layout for newspapers, brochures, magazines and on-line publications. Students learn basic management skills via peer centered critiques, coaching and mentoring.

COM 3410 ADVERTISING CREATIVE
Four hours. Prerequisites: COM 2500 or ART 1020. A non-art course emphasizing the deadline-driven elements of advertising design in the professional world with an emphasis on agency needs.

COM/SPC 4401/4402 ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS
Four hours. Prerequisites: Either COM 3410 or SPC 4400 for majors. Either ART 3410 or ART 3510 or BUS 4148 for interdisciplinary minors. This course explores the orchestration of research, planning and communication skills for a client or employer seeking to achieve measurable outcomes that influence target publics.