Advertising and Public Relations

Advertising & Public Relations

Every successful industry today recognizes the need to maintain strong lines of communication with target audiences.

Our Advertising and Public Relations program prepares you for the reality of the global communications world.

With a strong multimedia background and practical learning experiences, you’ll graduate poised to put your corporate communication skills to work.

Top Reasons to Choose FSC for
Advertising & Public Relations

  • Our students complete professional internships before graduation. Students can pursue internships in the major markets of Tampa and Orlando.
  • Relationships with professors extend beyond the classroom and beyond graduation. We continue to provide graduates with professional and career guidance.
  • All full-time communication professors hold masters degrees or higher and are members of professional organizations.
  • Students have the opportunity to present at state and national conferences to share campaigns and network with industry professionals.

Engaged Learning in the Classroom

In the Principles of Advertising and Public Relations course, you’ll receive an introduction into the worlds of advertising and public relations—and then work on a preliminary campaign for a local organization.

Through regular discussion about the creative aspects of award-winning commercials in class, you’ll develop your critical abilities for identifying what makes advertising effective and memorable.

In all your advertising classes, even your introductory ones, you’ll be asked to develop ads that illustrate the concepts being discussed.

See a complete list of advertising & public relations courses  

Departmental Clubs & Organizations

Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.

You’ll also have numerous opportunities to network with industry professionals and tour area advertising agencies as a member of AdFed, our student advertising organization.

Scholarships & Financial Aid

There are numerous sources for scholarships related to FSC’s different communications degrees. This is just a partial list of Web sites that offer information on scholarships related to advertising and public relations:

Internship Opportunities

Our majors intern throughout the region at corporations, agencies, and non-profits such as:

  • Bartow Chamber of Commerce
  • Blue Lake Citrus Products
  • Busch Gardens Tampa Bay
  • City of Lakeland
  • Cross Cultural Center
  • Detroit Tigers
  • Explorations V
  • Girl Scouts
  • Grapevine Communications
  • Hal Paul Enterprises
  • Hall Communications, Inc.
  • Heart of Florida United Way
  • Institute of Spanish Communication, Inc.
  • Kingston Partners
  • Lakeland Economic Development Council
  • Lakeland Regional Medical Center
  • Lakeland Thunderbolts
  • Lion's Share Entertainment
  • Live Nation
  • Peabody Hotel Group
  • Peace River Center
  • Philadelphia Phillies
  • Polk County Board of County Commissioner
  • Polk County Public Schools
  • Polk Museum of Art
  • Polk Works
  • Publix Super Markets Inc.
  • SPCA
  • Supervisor of Elections
  • Tampa Bay Performing Arts Center
  • Total Events LLC
  • Universal Studios Orlando
  • Warner Southern College
  • Watson Clinic
  • YMCA

Graduate & Professional Opportunities

Our graduates have pursued advanced degrees at leading programs such as the University of Texas at Austin, University of West Florida, and the University of Central Florida.

Start the Conversation
and Contact…

Alex Ortiz
Assistant Professor of Advertising
863.680.3003
aortiz@flsouthern.edu

Special Features

FSC advertising students recently attended the National Student Advertising Competition (NSAC) student conference in Dallas, where they heard industry professionals talk about the latest trends in advertising.

Because we’re perfectly positioned between Tampa and Orlando, we have easy access to industry professionals and internship opportunities. You’ll observe communications companies and network with industry professionals while visiting advertising agencies and media organizations in these major markets.

Your professors at FSC combine years of experience in advertising and speechwriting with academic expertise in market research and persuasive messaging.

You’ll also have numerous opportunities to network with industry professionals and tour area advertising agencies as a member of AdFed, our student advertising organization.


 

Program Requirements

Advertising & Public Relations

Major Requirements

A. General Education Requirements 40 hours
B. Major Requirements 48 hours
COM 2500 Desktop Publishing
COM/SPC 2600 Principles of Advertising and Public Relations
COM 3410 Advertising Creative
or  
SPC 4350 Public Relations Strategies
COM 3420 Copy Writing
or  
SPC 3450 Public Relations Writing
COM 3955 Professional Preparation for Communication Careers
COM/SPC 4400 Advertising and Public Relations Campaigns
COM 4500 Communication Law and Ethics
or  
COM/SPC 4999 Speech and Mass Communication Theory
COM/SPC 4550 Communication Research
COM/SPC 4960 Communication Internship
or  
COM/SPC 4961 Communication Internship
SPC 1500 Fundamentals of Speech

Eight hours of ART, BUS, COM, MAT, or SPC electives.

One course chosen from the following:

COM 3330 Feature and Opinion Writing
COM 3500 Advanced Desktop Publishing
SPC3200 Persuasion
C. Bachelor of Arts Degree Requirements 20 hours
or  
D. Bachelor of Science Degree Requirements 12 hours
E. Electives 16-24 hours
F. Total 124 hours

Interested in minoring in Communications?

Advertising Design

Integrated Marketing Communication


 

Course Descriptions

Communications

COM 2500 DESKTOP PUBLISHING
Four hours. Using a simulated office environment, acquaint students with the basics of news media, public relations, and advertising electronic document layout for newspapers, brochures, magazines and on-line publications. Students learn basic management skills via peer centered critiques, coaching and mentoring.

COM/SPC 2600 PRINCIPLES OF ADVERTISING AND PUBLIC RELATIONS
Four hours. Same as SPC 2600. Four hours. Prerequisites: SPC 1500 and COM 2500 and completion of Effective Communication SLO A for majors; completion of Effective Communication SLOs A & B for Integrated Marketing Communication or Advertising Design Minors; or permission of the instructor. Survey of advertising and public relations methods. Emphasis on preparation of advertisements, professional communication strategies and tactics, use of relevant research methodologies, and communication campaigns.

COM 3330 FEATURE AND OPINION WRITING
Four hours. Prerequisite: COM 2110 or SPC 3450. The process and style of writing profiles, narrative non-fiction, travel features and opinion articles.

COM 3410 ADVERTISING CREATIVE
Four hours. Prerequisites: COM 2500 or ART 1120. A non-art course emphasizing the deadline-driven elements of advertising design in the professional world with an emphasis on agency needs.

COM 3420 COPYWRITING
Four hours. Prerequisite: COM 2500 and COM 2600. Provides an emphasis on developing the writing skills that are necessary for effective advertising copy, including writing for traditional and non-traditional media.

COM 3500 ADVANCED DESKTOP PUBLISHING
Four hours. Prerequisite: COM 2500. Prepares aspiring communication professionals for real-world desktop publishing environments requiring professional software applications. Emphasis is placed on project asset management and integration of applications as they are used in a professional environment. Students practice basic management skills via peer centered critiques, coaching and mentoring. Creation of a portfolio is required.

COM 3955 PROFESSIONAL DEVELOPMENT FOR COMMUNICATION CAREERS
One hour. Prerequisites: Majors only. Must have completed or be concurrently enrolled in all 3000-level courses required for major. This course is a precursor to a student’s required communication internship and must be completed in the semester preceding this internship. It will focus on career development and job search skills, culminating in students securing internships for the following semester.

COM/SPC 4400 ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS
Four hours. Prerequisites: Either COM 3410 or SPC 4400 for majors. Either ART 3410 or ART 3510 or BUS 4148 for interdisciplinary minors. This course explores the orchestration of research, planning and communication skills for a client or employer seeking to achieve measurable outcomes that influence target publics.

COM 4500 COMMUNICATION LAW AND ETHICS
Four hours. Prerequisites: COM/SPC 2600 or COM 3300 or permission of the instructor, and successful completion of coursework that satisfies Effective Communication SLOs A and B. An examination of major legal issues facing participants in the mass media, including First Amendment rights, libel and defamation, privacy and open access to government information. In addition, the course will explore ethical principles as they relate to media ethics.
Gen Ed: EC-C

COM 4550 COMMUNICATION RESEARCH
Four hours. Same as SPC 4550. Prerequisites: Either SPC 3210 OR SPC 4350 OR COM 3360 OR COM 3410 OR COM 4500 and successful completion of four hours of the Systematic and Creative Thinking: Quantitative SLO. Students are introduced to quantitative and qualitative research methodologies used by communication professionals and researchers. The course focuses on proper application of methodologies and interpretation of data.
Gen Ed: Ql

 

COM/SPC 4960 COMMUNICATION INTERNSHIP (FALL SEMESTER)
Four hours. Prerequisite: Majors only. All 3000-level concentration courses completed, minimum 2.0 cumulative GPA, permission of internship coordinator. On-the-job experience in specific concentration. Supervision by cooperating practitioners and department faculty. Oral report and written reports on field experience required. 40 hours of on-the-job experience are required for each one semester hour of credit.OM/SPC 4961

COMMUNICATION INTERNSHIP (SPRING SEMESTER)
Four hours. Prerequisite: Majors only. All 3000-level concentration courses completed, minimum 2.0 cumulative GPA, permission of internship coordinator. On-the-job experience in specific concentration. Supervision by cooperating practitioners and department faculty. Oral report and written reports on field experience required. 40 hours of on-the-job experience are required for each one semester hour of credit.

COM/SPC 4999 SPEECH AND MASS COMMUNICATION THEORY
Four hours. Prerequisites: Either COM/SPC 4400 or COM 4300 or SPC 3250, and successful completion of coursework that satisfies Effective Communication SLOs A and B. Seminar in speech and mass communication theory and its role in the study of mediated and human communication. This course will explore foundations of communication research, memes in the literature, and current trends. Students will be responsible for writing a research paper focused on a topic of significance within the field of communication. Gen Ed: EC-C

For more COM courses, see Broadcast, Print, and Online Media  

Speech

SPC 1500 FUNDAMENTALS OF SPEECH
Four hours. Theory and practice of public address; preparation and delivery of short speeches; development of critical thinking and listening. Gen Ed: EC-B

SPC 3450 PUBLIC RELATIONS WRITING
Four hours. Prerequisites: SPC 1500 and COM 2500. Students develop industry-appropriate writing skills and techniques including creation of press releases, backgrounders, pitch letters, and other relevant media products. This course focuses on using audience analysis, demographics, and pyschographics to tailor messages to specific audiences. Creation of a portfolio is required.

SPC 3200 PERSUASION
Four hours. Prerequisite: Successful completion of Effective Communication SLO A. An examination of the major theoretical perspectives and concepts related to persuasion. The course will familiarize students with major theories, areas of research, and ethical issues in the social scientific study and application of persuasion. Gen Ed: SW (Aw, An), EC-B

SPC 4350 PUBLIC RELATIONS STRATEGIES
Four hours. Prerequisites: SPC 3450. May be taken up to two times with permission of the instructor as topics change. The Public Relations Strategy course is a special topics course focusing on discussion of strategies and tactics within a variety of public relations fields such as crisis management, political communication, international communication, grass-roots / advocacy public relations, and/or non-profit public relations. Students will conduct original campaign research, analyze the results, and devise a research-driven public relations campaign appropriate to the class focus.

For more SPE courses, see Interpersonal Communication